SGB Today Outdoor

On, Patagonia, Puma, Salomon, and LVHM Unveil 100% Fiber-to-Fiber Recyled Tee

In July 2022, On, Patagonia, Puma, and Salomon announced that they had joined forces with French biochemical company Carbios to use its biorecycling technology for synthetic fiber recycling. Together they have produced the world’s first enzymatically recycled t-shirt made entirely from biorecycled fibres.

Thermore Invisiloft: High Warmth with Minimal Thickness

Thermore Group, a Milan-based manufacturer of thermal insulation alternatives for performance apparel since 1972, has launched Invisiloft, a slim insulation that combines “exceptional warmth with unprecedented thinness.”

Puma #Know Your Stuff: Real leather vs Vegan Leather Debate

The educational content series from Puma explores the conversation surrounding manufacturing goods with leather versus vegan leather and the environmental impact of each, created with input from Aishwarya Sharma, a Puma “Voices of a Re:Generation” and global goals ambassador.

Riomar Luxury Bag Collection: Transitions Between Life’s Adventures

Inspired by Florida’s watermen, the collection offers products built to withstand the demands of travel while maintaining style and organization. “We wanted to create high-quality, multi-functional products that support an active and dynamic life, no matter where your travels take you.”—Lange Sykes, Founder, Riomar

Adidas “You Got This” Chapter Two

Through a series of scenes, against the soundtrack of Queen ft. David Bowie’s Under Pressure, the newest iteration of the “You Got This” campaign films features Mahomes, Boston and Edwards offering encouragement to young athletes in pressure-packed game moments.

Thorogood Launches Work Boots for Women

With over 130 years of experience crafting American-made boots, Thorogood brings its craftsmanship, durability and style to its women’s-specific work boot collection.

Thor x Harbinger Create E-Chassis Designed to Power Class A Motorhomes

“Electrification will play a central role in the future of mobility, including RVing. This first-of-its-kind hybrid platform and our ongoing collaboration with Harbinger are reinforcing Thor’s leadership in this segment.” —Bob Martin, President and CEO, Thor Industries