On Saturday, February 10 at Spring Studios in New York City, Reebok and Pyer Moss and its founder, Kerby Jean-Raymond, unveiled its first collaboration of men’s, women’s and unisex sportswear and footwear styles, during the inaugural presentation for the new Reebok by Pyer Moss line for Fall 2018.
Category: Footwear
Adidas Originals Launches Collection At NY Fashion Week
Adidas Originals debuted a collaboration with Amsterdam-based designer Daniëlle Cathari with a presentation at New York Fashion Week on February 8. The capsule women’s ready-to-wear collection explores the idea of contrast while paying tribute to the authenticity of the Adidas Originals brand.
Nike Signs Top NFL Prospect Saquon Barkley
Nike signed Saquon Barkley, the Penn State running back expected to be the first running back selected in the upcoming NFL Draft, to an endorsement deal.
Rapha President North America Joins Walton Family Civic Organization
Brendan Quirk will be responsible for positioning Northwest Arkansas as a leading region nationwide for the incubation and recruitment of cycling-related brands, an innovator in cycling infrastructure, and a bucket-list destination for bike tourism.
Tennis Industry Rallies For ‘Play Tennis Month’ In May
Tennis industry partners are working together to promote May as “Play Tennis Month” to help showcase the sport of tennis and associated health benefits. Thousands of tennis programs and events will be held around the country.
Big Rock Sports Launches Mobile Ordering App
Big Rock Sports has introduced a new app that enables their customers to order products with their mobile devices.
Top Honors Awarded In New England
Based on a voting process that included all the New England winter sales reps, Rich Brachold, owner of Village Ski & Snowboard Shop in Franklin, Massachusetts, earned EORA/NESR’s Winter Retailer of the Year award.
NRF Statement On Administration’s Infrastructure Plan
National Retail Federation President and CEO Matthew Shay said, “We appreciate the President’s attention to the urgent need to rebuild America’s outdated infrastructure, which has long been a priority for NRF and our members.”
Bearpaw Makes Major Expansion Moves In Europe And China
Bearpaw, the maker of fashion footwear for men, women, and children, has taken another big step towards expanding their presence in Europe and China with the establishment of two new entities.
Puma Operating Profits More Than Double In Q4
Puma reported fourth-quarter earnings slightly more than doubled with the help of strong sales growth combined with an improved gross profit margin. Puma also said it expects currency-adjusted net sales will increase by approximately 10 percent in 2018.
Yue Yuen’s Sales Dip 1.8 Percent In January
Yue Yuen reported consolidated operating revenue reached $737.1 million in January, down from $750.5 million a year ago.
Iconix Brand Group Announces Private Exchange Of $110 Million Of Its Convertible Note
John Haugh, CEO of Iconix, commented, “These exchange transactions are part of the company’s strategy to satisfy near-term debt obligations and represent a positive step in improving our balance sheet. We are also announcing a cost savings initiative to improve our profitability and free cash flow.”
Puma And AC Milan Announce Long-Term Partnership
Puma and Italian Serie A football club AC Milan announced an official long-term partnership. The legendary club had been with Adidas since 1998.
Starboard Delivers Letter To Newell CEO And Board Of Directors
In a letter to the board of Newell, Starboard Value LP said it plans to nominate three former Jarden executives (Ian G.H. Ashken, Martin E. Franklin and James E. Lillie) and a former long-time Newell Director (Domenico De Sole) to its slate of director candidates to oversee a turnaround of the company.
L.L. Bean Drops Unlimited Returns Policy
L.L. Bean has ended its lifetime-returns policy due to rampant abuse in recent years. The retailer has initiated a new one-year limit on returns.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal