Adidas will replace Nike as the kit sponsor of Boca Juniors beginning in 2020 in a ten-year deal. Nike has been with the Argentina football club for 23 years.
Category: Footwear
Big 5’s Q2 Earnings Top Guidance
Big 5 Sporting Goods Corp. notched a profit against a loss in the second quarter ended June 30 as same-store sales rose for the third consecutive quarter. Earnings arrived above guidance. Increased traffic in California in June in advance of new ammunition legislation that took effect in July boosted sales in the period.
Lowa Acquires Italy’s Riko Sport
Lowa Sportschuhe GmbH has acquired the Italian shoe specialist Riko Sport S.r.l., a core supplier of Lowa’s footwear.

Under Armour Posts Q2 Loss, Lowers Outlook For North America
Under Armour Inc. reported a loss of $17 million in the second quarter on modest revenue growth. The loss came in just ahead of Wall Street’s targets while sales were slightly below. Under Armour maintained its guidance for EPS and top-line growth for the year but raised expectations for operating profit growth and reduced growth targets in North America.
Shimano Lowers Outlook As First-Half Earnings Slip
Shimano Inc. reported net earnings slid 10.6 percent in the six months ended July 29 as sales grew 4.1 percent. The Japanese-based firm slightly lowered its guidance for the year.
Vans Becomes Presenting Sponsor Of World Surfing Games
The International Surfing Association (ISA) said Vans has signed on as Presenting Sponsor for the 2019 ISA World Surfing Games (WSG) in Miyazaki, Japan. The inclusion marks the first time in ISA history that Vans has been associated with the World Surfing Games.
Zumiez Appoints Board Member
Zumiez Inc. appointed Liliana Gil Valletta to the company’s Board of Directors. She co-founded Cien+ and Culturintel, collectively provide business consulting, big-data analytics, and marketing solutions for companies to help successfully turn cultural trends into opportunities for business success.

The Sheckler Foundation Welcomes Chris Joslin As SkateBOARD Member
The Sheckler Foundation welcome Chris Joslin as the newest skateBOARD member. Joslin will be joining Ryan Sheckler, Christian Hosoi, Fabrizio Santos, Manny Santiago, Oscar Loreto Jr., David Reyes and the Sheckler Foundation on its mission to “Be the Change.”
Puma Partners With Manchester City Manager Pep Guardiola
Puma announced a new long-term partnership with Manchester City FC Manager Pep Guardiola. This individual agreement follows the launch of Puma first Manchester City product collection, and underlines both parties commitment to elevate the partnership beyond a traditional sports sponsorship model.

Sports Direct Sees Annual Sales Dip Excluding Acquisitions
Sports Direct reported revenue increased 10.2 percent in its fiscal year ended April 28, but were down 1.9 percent excluding acquisitions and on a currency-neutral basis.
Asics Names Accelerator Selections
Asics selected four start-ups to join its business partnership accelerator program. The winners include a developer of forecasting system using artificial intelligence (AI) technologies as well as a developer of smart running shoes that can measure foot movement while running.

New Balance Makes Two Major Climate Commitments
New Balance Athletics, Inc. announced it has made two major climate commitments: joining RE100 and signing the UN Fashion Industry Charter for Climate Action. The announcement comes as the company marks a key milestone by generating a total of more than one million kilowatt hours in solar energy at its Flimby, England footwear manufacturing facility.
Former Adidas America’s CEO To Lead Taco Bell
Yum! Brands Inc. announced that Mark King, former president of Adidas Group North America, will join the company as Taco Bell Division chief executive officer. Said King in a statement, “The courage, creativity, culture and potential of Taco Bell make it the only brand I would become part of at this point in my career.”
Athletic Propulsion Labs To Open First Store
Athletic Propulsion Labs (APL), the Los Angeles-based sneaker brand, is opening its first store at the Grove in Los Angeles.
Li Ning Signs Potential 2020 NBA Lottery Pick To Endorsement Deal
Li Ning, the Chinese sporting goods giant, signed RJ Hampton, a projected lottery selection in the 2020 NBA Draft, to an endorsement deal, according to ESPN. The retired Dwyane Wade in 2018 inked a lifetime deal with the brand. C.J. McCollum is Li Ning’s most prominent active player.