Adidas To Sponsor Boca Juniors

Adidas will replace Nike as the kit sponsor of Boca Juniors beginning in 2020 in a ten-year deal. Nike has been with the Argentina football club for 23 years. 

Big 5’s Q2 Earnings Top Guidance

Big 5 Sporting Goods Corp. notched a profit against a loss in the second quarter ended June 30 as same-store sales rose for the third consecutive quarter. Earnings arrived above guidance. Increased traffic in California in June in advance of new ammunition legislation that took effect in July boosted sales in the period.

Under Armour Posts Q2 Loss, Lowers Outlook For North America

Under Armour Inc. reported a loss of $17 million in the second quarter on modest revenue growth. The loss came in just ahead of Wall Street’s targets while sales were slightly below. Under Armour maintained its guidance for EPS and top-line growth for the year but raised expectations for operating profit growth and reduced growth targets in North America.

Vans Becomes Presenting Sponsor Of World Surfing Games

The International Surfing Association (ISA) said Vans has signed on as Presenting Sponsor for the 2019 ISA World Surfing Games (WSG) in Miyazaki, Japan. The inclusion marks the first time in ISA history that Vans has been associated with the World Surfing Games.

Zumiez Appoints Board Member

Zumiez Inc. appointed Liliana Gil Valletta to the company’s Board of Directors. She co-founded Cien+ and Culturintel, collectively provide business consulting, big-data analytics, and marketing solutions for companies to help successfully turn cultural trends into opportunities for business success.

Puma Partners With Manchester City Manager Pep Guardiola

Puma announced a new long-term partnership with Manchester City FC Manager Pep Guardiola. This individual agreement follows the launch of Puma first Manchester City product collection, and underlines both parties commitment to elevate the partnership beyond a traditional sports sponsorship model.

Asics Names Accelerator Selections

Asics selected four start-ups to join its business partnership accelerator program. The winners include a developer of forecasting system using artificial intelligence (AI) technologies as well as a developer of smart running shoes that can measure foot movement while running.

New Balance Makes Two Major Climate Commitments

New Balance Athletics, Inc. announced it has made two major climate commitments: joining RE100 and signing the UN Fashion Industry Charter for Climate Action. The announcement comes as the company marks a key milestone by generating a total of more than one million kilowatt hours in solar energy at its Flimby, England footwear manufacturing facility.

Former Adidas America’s CEO To Lead Taco Bell

Yum! Brands Inc. announced that Mark King, former president of Adidas Group North America, will join the company as Taco Bell Division chief executive officer. Said King in a statement, “The courage, creativity, culture and potential of Taco Bell make it the only brand I would become part of at this point in my career.”

Li Ning Signs Potential 2020 NBA Lottery Pick To Endorsement Deal

Li Ning, the Chinese sporting goods giant, signed RJ Hampton, a projected lottery selection in the 2020 NBA Draft, to an endorsement deal, according to ESPN. The retired Dwyane Wade in 2018 inked a lifetime deal with the brand. C.J. McCollum is Li Ning’s most prominent active player.