London-based sportswear retailer WIT Fitness and CrossFit, LLC have signed a multi-year global e-commerce and retail partnership in which WIT will operate an official online CrossFit store, sell CrossFit-branded gear at its flagship London store and future physical locations globally, and have a retail presence at the CrossFit Games and other CrossFit events.
Category: Footwear
Fabletics Signs On As Official Active Lifestyle Partner Of Tough Mudder
Fabletics announced it had been named the official active lifestyle partner of Tough Mudder. Craft Sportswear in April entered into a multi-year global partnership to become its “Official Performance Apparel and Footwear” of the series. Previously, Merrell was its footwear sponsor, and Alanic was its apparel partner.
Tecnica Group Canada Hires Marketing & Promotions Specialist
Tecnica Canada announced the hiring of Julien Adam as a marketing and promotions specialist for Nordica and Rollerblade Canada.
Winter Sports Market Announces Show Dates
Winter Sports Market (WSM) serving the wintersports community of specialty retailers and manufacturers, announced its upcoming in-person show dates.
K-Swiss Appoints New President
K-Swiss appointed Dave Grange as international K-Swiss brand president and Americas general manager. Grange, who was most recently VP of sales at K-Swiss, replaces Barney Waters, who had been the brand’s president since 2016.
Genesco Sends Letter To Shareholders Highlighting Strength Of Its Board And Strategy
Genesco Inc., which is facing a proxy fight against an activist investor, sent a letter to shareholders highlighting the “collective strength” of its Board of Directors and encouraging shareholders to vote for all nine of its board nominees.
Anta Expects Sales To Expand 55 Percent In Half
Anta Sports Products Ltd. said it expects sales to expand not less than 55 percent in the six months ended June 30.
Hoka One One Appoints Global Creative Ad Agency
Hoka One One, a division of Deckers Brands, announced the appointment of FCB, based in San Francisco, CA, as its global creative agency of record.
Superfeet Sells Majority Stake To Westward Partners
Superfeet said Westward Partners had assumed majority ownership of the insole company to support accelerated growth. Superfeet will transition from being 100 percent employee-owned.
REI Presents 2020 Vendor Partner Of The Year Awards
REI presented its 2020 Vendor Partner of the Year Awards. Hoka One One received the Co-Op’s overall 2020 Vendor Partner of the Year award.
USA Cycling Launches 100-Year Anniversary Campaign
USA Cycling announced plans to launch its “We Champion” initiative to kick off its 100-year anniversary. The campaign highlights the organization’s past, current and new commitments to cycling for all as over 33 million riders joined or rejoined the sport in 2020.
BD-Capital Invests In SportPursuit
SportPursuit, an online private sales club in the UK and Germany focused on active lifestyle and sports products, has secured an investment from BD-Capital, a pan-European, operationally-led private equity firm.
Birkenstock Names New Managing Director For Europe
Birkenstock appointed Nico Bouyakhf as managing director for Europe. He will be responsible for the region across all sales channels, including direct-to-consumer.
Decathlon To Open First Store In Western Canada
Decathlon, the largest sporting goods chain in the world, is expanding to Western Canada with its first store in Calgary.
Nike Extends Contract With Air Force
The United States Air Force Academy and Nike have agreed to a three-year contract extension through May 31, 2024.
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