Windsong Global LLC and Hilco Brands, LLC announced that they had made a majority investment in Earth Shoes.
Earth Shoes distributes footwear under the brand names Earth, Earth Spirit, Earth Elements, Earth Origins, and Kalso, with the recently licensed brand Tamaris. The terms of the transaction were not disclosed.
Earth is the fifth investment made by Windsong, a private investment firm focused primarily on the consumer sector, in its current investment platform, following its purchase of select consumer branded companies including Daytona Apparel, SWIMS and Robeez.
William Sweedler, chairman and CEO of Windsong added, “Earth has established itself as a leading and trusted brand in the comfort footwear sector, and I believe significant expansion opportunities exist within the sector as well as opportunities to leverage its strong intellectual property and brand equity into new categories. The brand is incredibly relevant to consumer sentiment today and we are excited to dedicate the resources, capital and relationships to propel the company into its next chapter of growth.”
“We spoke with many investors and the Windsong team’s understanding of our business was what set them apart from all the rest. At Earth, we are focused on bringing comfort, sustainability, style and ultimately happiness every day to our customers through their feet!” said Mark Parsley, recently named CEO of Earth. “We are excited to invest in the Earth brand go forward, with the support of Windsong, and to continue to offer our customers outstanding innovative products.”
Dechert LLP acted as legal advisor to Windsong along with Hilco Global serving as senior advisors.
Photo courtesy Earth Shoes