Spyder Active Sports, Inc. has acquired Cloudveil Mountain Works, Inc. Terms of the deal were not disclosed. Under the agreement, Cloudveil will remain a separate brand entity and operate as a wholly owned, independent division of Spyder Active Sports. Cl
Category: Footwear
L.L. Bean Seeks New Ad Agency
L.L. Bean has placed creative duties on its $40 million advertising account into review, according to adage.com. L.L. Bean currently does not have a creative agency of record and has been farming out work to agencies on a project basis. Its media agency
Duofold Extends PSIA and AASI Partnerships
The Professional Ski Instructors of America (PSIA), the American Association of Snowboard Instructors (AASI), and Duofold have extended their base layer products partnership. Entering their 18th year of continued partnership, PSIA-AASI and Duofold have de
Cabela’s Identifies 2008-09 Store Openings
Cabela's Incorporated said it plans to open stores in Scarborough, Maine, and Rapid City, South Dakota, in 2008. Stores scheduled to open in 2009 are Billings, Montana, and East Rutherford, New Jersey. The outdoor retailer said last week it would slo
New Balance Sponsors LifeSport
New Balance signed on as official performance footwear and apparel supplier to LifeSport, the premier triathlon coaching service and event management organizations. Based in Victoria, British Columbia, Lifesport is recognized as the Official Coaches of I
Icon Eyewear Licenses Avia and AND1 Brands
Icon Eyewear will produce and distribute sunglasses under the AND1 and Avia brands under a licensing agreement with American Sporting Goods. Icon will create AND1 sunglasses designed for the fashion forward, urban man. The Avia brand eyewear will feature
Terramar Targets Base Layer Sales in Canada
Terramar is expanding its base layer sales to Canada with a new Canadian sales initiative. Sam Rubinfeld is heading up the Canadian sales team. A veteran of the sports industry, Rubinfeld spent the last 13 years as division manager of the knitwear divisi
Under Armour Gears Up for Future in Footwear…
Not much has changed in the two weeks since Wall Street punished Under Armour, Inc. for its guidance that 2008 first half profits would sink due to increased marketing spending to support the launch of its performance trainers, but perhaps the market is w
The SportsOneSource Group Expands into New Offices…
The SportsOneSource Group is again expanding its team as it positions itself for the future. SportsOneSource has absorbed into Charlotte, NC all media operations and production that had been housed in New York before SOS acquired the media business, whic
Brunswick Sees Fitness Drive Q4 Sales Gains…
Brunswick Corporation saw fourth quarter net sales grow mid-singles as its marine, fitness and bowling and billiards businesses all saw sales growth. Overall, the company reported net sales of $1.44 billion for the 2007 fourth quarter, up 5% from $1.37 bi
HEAD Teams With 3point5 on Pro Deals
HEAD has partnered with retail training company 3point5.com to administer pro deal programs at specialty retailers. The partership induces Pros at HEAD retailers to study HEAD products on 3point5.com and take online tests to earn points which can be redee
Russell Partners with NCAA Football
Russell Athletic has entered into a three year partnership agreement with NCAA Football to become the “Official Supplier of NCAA Football Youth Products.” As part of the deal, Russell Athletic has exclusive rights to utilize NCAA Football trademarks on pr
Eddie Bauer Cuts Staff, Targets $30M in Savings
Eddie Bauer Holdings sacked 123 corporate staffers and reshuffled its executive ranks in a bid to cut costs. The cuts, which represent 16 percent of the company's corporate staff, will affect employees in Seattle, Chicago and Columbus. The initiative
SmartWool Names Sullivan as Agency of the Year
SmartWool Corporation said it had chosen the Sullivan Agency as the 2007 Agency of the Year. Stated Mark Satkiewicz, SmartWool vice president of sales, “They have a seasoned coach, a fantastic point person to handle the details of their business around or
LaCrosse Footwear Q4 Profits Rise 8%
LaCrosse Footwear, Inc. reported Q4 sales reached $32.7 million, up 3% from $31.7 million in the fourth quarter of 2006. Net income was $2.4 million or 38 cents per share, up 8% from $2.2 million, or 36 cents, a year ago…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal