SGB Today Apparel
Adidas SPZL Drops Spring/Summer 2025 Collection
For SS25, Adidas and Gary Aspden present an ode to the three stripes: past, present and future. The collection arrives at retail in limited quantities on March 27
Ambercycle and Huilong Ink Partnership to Scale Circular Textile Materials
The two companies believe they are advancing both the commercialization and broader adoption of sustainable materials through this partnership, ensuring that the shift toward a circular economy in fashion becomes a reality.
Feetures Launches First Non-Sock Product with Performance Tees
Known for its performance socks, the Stride Flex Performance Tee line, comes in men’s and women’s styles and various colors, designed for physical activity and everyday wear.
Hanes x Urban Outfitters Launch Ltd. Edition Capsule Collection
The Hanes Heritage x Urban Outfitters capsule collection features 28 pieces of innerwear and apparel for men and women, and provides a fresh take on Hanes basics. Available exclusively at Urban Outfitters stores and urbanoutfitters.com.
Berghaus Adapts Program Removes Barriers to Outdoors for Disabled
Through Berghaus Adapts, consumers can request changes to the brand’s clothing and equipment to meet their specific physical needs. The company’s product team, based in North East England, will work directly with them to develop products for use in the outdoors that have otherwise made accessibility unattainable.
Reebok Returns to Golf Category; Partners with Bryson Dechambeau and Crushers GC
Reebok, Bryson DeChambeau and his LIV Golf team, Crushers GC, announced a long-term partnership designating the brand as the “official apparel and footwear sponsor” of DeChambeau and the team, marking the brand’s re-entry into the Performance Golf category.
Ororo Launches the Koldpwoof Heated Dog Vest
The Koldpwoof Heated Dog Vest offers two adjustable heating settings—high and low—and provides up to 9.5 hours of warmth, powered by a rechargeable battery. It also features a no-heating night mode.
Adidas Signs Heisman Trophy Winner Travis Hunter
At the Heisman Trophy ceremony, the most prestigious award in college sports, to be presented on December 14, 2024, Travis Hunter will be honored alongside fellow finalist and Adidas partner, Cam Ward, who signed with the brand earlier this fall.
Fanatics and the NFL Partner with Todd Snyder on Ltd. Edition Collection
In joining with Fanatics, this collection will be delivered straight to fans by the licensed sports merchandiser and a longtime partner of the NFL.
Puma Partners with Spinnova for Wood-Based Fiber
Puma has partnered with Finnish textile material innovation company Spinnova to develop “proof-of-concept products” from wood-based Spinnova fiber for future collections, particularly for products in Puma’s Sportstyle category.
The Lycra Company Introduces Lycra EcoMade Bio-Based Fiber
The company will launch its bio-based Lycra EcoMade Fiber at the ISPO Munich trade fair, which will take place from December 3 to 5, 2024. Live!, the sustainable clothing brand’s Upfit capsule collection, includes leggings, a top, and a jumpsuit made with Lycra’s bio-derived EcoMade fiber.
Rallyware Unites Brands and Retail Teams for Peak Frontline Performance
Rallyware announces the launch of its frontline enablement platform for retailers in the running, sports, and outdoor industries, uniting brand training with tools to empower store associates for peak in-store performance.
Thermore Launches First Consumer Campaign: “Power Comes from Within”
Imagined by the global creative team, Innocean Italy, the brand’s manifesto highlights the quality and versatility of its synthetic insulation and its commitment to wellness, comfort and sustainability, featuring apparel companies, Aspesi, Emporio Armani and Karbon.
Hurley x Travis Barker: Fusing Music, Culture and Style with LE Capsule
Hurley and Barker, disrupters of the status quo, naturally fit as collaborators on their first capsule collection inspired by Barker’s style and connection with music, art and surf culture that also defines Hurley.
Nike Drops N7 Collection Inspired By Native American Ledger Art
Nike partnered with Native American artist Chelysa “Chief” Owens-Cyr, who brings a contemporary take on ledger art, a narrative drawing or painting on paper or cloth predominantly practiced by Plains Indians from the 1860s to the 1920s.
