Category: Sports/Fitness Magazine


Industry Leaders Urge Moving Outdoor Retailer Show To Denver

Concerned that the Outdoor Retailer show may be moving to Las Vegas or another perceived inappropriate location, five industry leaders – Beaver Theodosaki, Kim Miller, Dan Nordstrom, Casey Sheahan and Dawson Wheeler – penned an open letter urging the event’s stakeholders to choose Denver as the future destination of the show.

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L.L.Bean Announces Summer In The Park Schedule

L.L.Bean announced its annual Summer in the Park schedule at Discovery Park in Freeport, ME. Events include free morning yoga sessions, outdoor movie nights and free concerts with Grammy Award winning artists.

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Jelly Belly Sued Over Sugar Content

In a motion arguing for the case to be dismissed, Jelly Belly states, “Plaintiff does not explain why an athlete—or anyone—would be surprised to find sugar in a product described as ‘Jelly Beans’.”

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USA Swimming Foundation Study Shows Improved Kids Swimming Ability

Timed to Memorial Day Weekend and the traditional opening of summer swimming season approaching, the USA Swimming Foundation announced a 5-10 percent improvement in overall swimming ability from its previous findings in 2010, according to a new study regarding swimming ability amongst America’s youth conducted by the University of Memphis and University of Nevada-Las Vegas.

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Merrell Work Joins Forces With Team Rubicon

Merrell announced a new partnership with Team Rubicon, the nonprofit organization that unites the skills and experiences of military veterans with first responders to rapidly deploy emergency response teams.

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Native Eyewear Expands Ambassador Team

The new ambassadors include Nina Williams, a professional climber; Chad Otterstrom, an elite snowboarder; Walter Wood, who represented the U.S. at World Cups and X Games in freeskiing.

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