Sergeant Names Ray “Cash” Care Global Brand Ambassador
Care, an ex-Navy Seal, joins the company as it prepares to launch an expanded product line of tactical, outdoor and survival gear with a new cross-platform ad campaign reaching service members, law enforcement, first responders, adventurers, and outdoor enthusiasts across the U.S.
Prince Teams Up With Target on Limited-Edition Pickleball Collection
Prince, the tennis and lifestyle apparel brand, will release a limited-edition pickleball collection with Target on April 20.
Johnston & Murphy Launches “Not Your Dad’s Shoe Company” Campaign
The “Not Your Dad’s Shoe Company” campaign is part of a strategic repositioning that “leverages the brand’s legacy while modernizing to remain relevant and breakthrough in today’s landscape.”
Big Green Egg Elevates Backyard Experience with Limited Edition Chiminea
In celebration of its 50th Anniversary, Big Green Egg announced the limited release of the Chiminea, with premium ceramics and design and enhanced warmth with Lava Rocks.
The Resurgence of Wholesale, Harnessing New Strategies for 2024, Part 1
This is Part 1 of 3 in a series of sponsored post from ENDVR.
Nike Doubles Down on Evolving Air to New Levels for Summer Olympics
Nike, Inc. will debut a new line of products that signals a multi-year innovation cycle, and plans to deliver better, faster and more efficient solutions for athletes this summer at the Paris Olympics.
P.F. Flyers Announces Brand Refresh, Expands Into Wholesale Distribution
P.F. Flyer’s partnership with Revolve and the Desert Adventure collection are the starting point of new offerings from the heritage company with plans to roll out more over the next year.
Trango Signs Five-Year Safety Gear Provider Partnership with IFSC
The range of products Trango supplies will extend to all the safety gear needed to run a lead competition, including belay devices, harnesses and ropes.
Oncore Golf Partners with PGA Camps to Support Next Gen Golfers
By supplying the best golf balls in the game and introducing innovative rental programs for junior golf clubs, OnCore Golf “seeks to enhance the playing experience and performance of young athletes in the PGA Camps.”
Polaris Elevates Side-By-Side with 2025 Full-Size Ranger Lineup
Polaris brings back Ranger Crew XP 1000 Waterfowl Edition and announces Ranger Crew XP 1000 NorthStar Texas Edition.
Puma Launches Brand Campaign to Strengthen Sports Performance Positioning
It is the first time that Puma has one message—Forever. Faster.—throughout an entire year and across all performance categories, including Football, Running, Basketball, and Handball.
The Beachbody Company Offers Buy/Download Fitness Programs With No Subscription
“We want to serve people with a flexible business model that allows them to consume our content and achieve outcomes in whatever way works best for them.” —Carl Daikeler, Co-Founder and CEO, BODi
Riddell Introduces Premium Axiom Helmet Line with Improved Impact Response
Exclusively available for NFL athletes starting in the 2024 season, Axiom3D is a set of new models that “leverages the comprehensive protective system of the Axiom, coupled with proven 3D-printed lattice liner technology.”
SKLZ x Barstool Sports Launch Co-Branded Golf Training Products
The line “combines the premium features and technology of SKLZ products with the Barstool Sports top-ranked golf podcast Fore Play.”
Recon Launches Police Interceptor E-Bike and Training Center
The e-bike can be configured to meet any standard U.S. e-bike class with the option of custom programming. This summer, Recon will open the first law enforcement e-bike training center, in conjunction with the Allen County Sheriff’s Department, on two hundred-plus acres in Fort Wayne, IN.
