SGB Executive

Inside The Call: Crocs’ Revenue Growth Accelerates Amid WFH Living

Inside The Call: Crocs’ Revenue Growth Accelerates Amid WFH Living

Crocs, clearly benefiting from an acceleration in casualization trends in the work-from-home economy, reported third-quarter sales jumped 15.7 percent to record levels and projected fourth-quarter revenues will expand between 20 and 30 percent. Said Andrew Rees, CEO, “We’re even more confident now than a year ago about Crocs brand strength and our long term growth potential.” (Read More)

Backcountry Sales On Uphill Trend

Backcountry Sales On Uphill Trend

With many resorts restricting their operations this winter due to COVID-19, consumers are spending less on the purchase of ski and snowboard passes and instead buying dream gear for backcountry use. SGB Executive asked retailers and manufacturers if that's where they think the category is tracking. (Read More)

Is The COVID-19 Running Boom Sustainable?

Is The COVID-19 Running Boom Sustainable?

Running has landed among activities seeing a pick-up in participation this year as many Americans have discovered or re-engaged with the sport during their time in quarantine. SGB Executive reached out to a few running shops to explore whether the sport will see a long-term benefit. (Read More)

Athleta Looks To Capitalize On Robust Women’s Active Apparel Trends

Athleta Looks To Capitalize On Robust Women’s Active Apparel Trends

“Athleta is uniquely positioned to win because we sit at the intersection of a number of exciting consumer trends,” said Mary Beth Laughton, president and CEO, Athleta, during Thursday’s Investor Day presentation of its parent, The Gap Inc. The event outlined the brand’s goal to double Athleta’s sales to $2 billion by 2023 from $1 billion currently. (Read More)

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