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Hibbett Calls Out Personas Driving Fashion Push

Hibbett Calls Out Personas Driving Fashion Push

At Hibbett Sports Investor Day on Thursday, Hibbett’s officials provided a deep dive into its merchandising shift in recent years toward athletically-inspired fashion products that are being guided by five customer personas: Streetwear Hound, Fashion Titan, Basketball Obsessed, Sports-Style Fanatic and Alpha Jock. Officials also elaborated on how the shift has helped Hibbett become a more important distribution point for key vendor partners. (Read More)

Adidas CEO Discusses Sustainability Commitment

Adidas CEO Discusses Sustainability Commitment

At CNBC’s Evolve Global Summit, Adidas CEO Kasper Rorsted said he expects the fashion industry will be forced to improve its sustainability practices as it faces increasing scrutiny over its poor record. However, he believes many companies still aren’t making enough of a commitment. (Read More)

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