SGB Executive

Why Is Champion Winning Again?

Why Is Champion Winning Again?

Champion, which is celebrating its 100th year in 2019, has been on a roll over the last two years. Here, David Robertson, director Champion Brand Marketing, discusses the many facets of the brand's extensive “100 Years for the Team” anniversary campaign, its decision to open full-price stores and enter the premium footwear category, and what’s driving Champion’s momentum. (Read More)

Amy Beck Strides Into Top Role At Obōz/Kathmandu NA

Amy Beck Strides Into Top Role At Obōz/Kathmandu NA

Amy Beck, who is taking the reins of Obōz/Kathmandu North America from Obōz founder John Connelly in an ongoing succession plan, spoke with SGB Executive at last week's Outdoor Retailer show about her new venture, including the impact Connelly has had in the past three months and how she expects to measure success for the brands she now leads. (Read More)

The Hidden Costs Of Tariffs

The Hidden Costs Of Tariffs

While the cost of tariffs gets extensive coverage, the countless steps being taken to mitigate tariffs and plan around the uncertainties created by them could be having an even bigger impact on the outdoor industry, executives said at a session at 2019 Outdoor Retailer Summer Market. (Read More)

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