Champion, which is celebrating its 100th year in 2019, has been on a roll over the last two years. Here, David Robertson, director Champion Brand Marketing, discusses the many facets of the brand's extensive “100 Years for the Team” anniversary campaign, its decision to open full-price stores and enter the premium footwear category, and what’s driving Champion’s momentum. (Read More)
Amy Beck, who is taking the reins of Obōz/Kathmandu North America from Obōz founder John Connelly in an ongoing succession plan, spoke with SGB Executive at last week's Outdoor Retailer show about her new venture, including the impact Connelly has had in the past three months and how she expects to measure success for the brands she now leads. (Read More)
According to NGF’s (National Golf Foundation) 2019 Participation Report, participation in traditional green-grass golf courses increased slightly in 2018 to mark its first measured increase in 14 years. Growth in off-course participation continued to expand at a double-digit rate. (Read More)
This year’s Outdoor Retailer Summer Market was marked by change, but the spirit of the outdoor world’s premier B2B extravaganza remained the same—uniting the industry tribe under one roof. SGB Executive digs into the business trends and themes culled from three days of walking the trade show floor. Here are our takeaways. (Read More)
While the cost of tariffs gets extensive coverage, the countless steps being taken to mitigate tariffs and plan around the uncertainties created by them could be having an even bigger impact on the outdoor industry, executives said at a session at 2019 Outdoor Retailer Summer Market. (Read More)
