Category: SGB Executive

Mission Gets Its Own Heat Lab

In an interview with SGB, Josh Shaw, founder and CEO of Mission, said the lab that beyond apparel, the lab will provide research into beverages, wearables and other areas. Said Shaw, “It’s going to be used to really further all elements related to heat safety.”

Under Armour Upgraded, VF Corp Downgraded

KeyBanc Capital Markets on Monday raised its rating on Under Armour due in part to its recent hiring of Patrik Frisk as COO. At the same time, the investment firm lowered its rating on VF Corp. due in its valuation and online weakness at its jeanswear coalition and Timberland.

Finish Line “Somewhat Optimistic” On Back-Half Sneaker Rebound

On a conference call with analysts, Sam Sato, Finish Line’s CEO, cautioned the company expects “sales and margin trends to remain difficult throughout the remainder of the year,” maintained its forecast for the year, and noted that the industry overall was still learning to adapt to changing buying behaviors around sneakers.


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