SGB Executive

At Hibbett Sports Investor Day on Thursday, Hibbett’s officials provided a deep dive into its merchandising shift in recent years toward athletically-inspired fashion products that are being guided by five customer personas: Streetwear Hound, Fashion Titan, Basketball Obsessed, Sports-Style Fanatic and Alpha Jock. Officials also elaborated on how the shift has helped Hibbett become a more important distribution point for key vendor partners. (Read More)

Earlier this year, after more than 40 years as a French-made watersports icon, BIC Sport merged with Tahe Outdoors to become a new brand, TAHE. North American Marketing and Product Manager, Jimmy Blakeney, discussed the merger with SGB Executive. (Read More)

Winnebago Industries Inc. reported sales grew 138.7 percent in the fiscal third quarter ended May 29 and said backlogs remain at record levels due to “exceptional growth” in consumer demand for pursuing the outdoor lifestyle. (Read More)

At CNBC’s Evolve Global Summit, Adidas CEO Kasper Rorsted said he expects the fashion industry will be forced to improve its sustainability practices as it faces increasing scrutiny over its poor record. However, he believes many companies still aren’t making enough of a commitment. (Read More)

At Jefferies 2021 Virtual Consumer Conference, Cliff Sifford, vice chairman and CEO at Shoe Carnival, said the off-pricer’s strong recent performance is partly because it didn't cancel orders in the early stages of the pandemic and was rewarded with orders as inventory became scarce. However, he said those vendor partnerships have been built over time. (Read More)