Icebreaker announced the launch of its newest retail “TouchLab” in Calgary’s Chinook Center, one of North America’s highest-performing shopping destinations. Icebreaker now has 13 North American stores…
Category: Outdoor
The Buckle’s Q3 Earnings Flat
The Buckle, Inc. reported third-quarter earnings were essentially flat at $40.6 million, or 84 cents per share. Net sales for the 13-week fiscal quarter ended Nov. 1, 2014 increased 1.9 percent…
Nike Pulls Alleged Iverson Shoe
Nike is pulling a shoe after former NBA superstar Allen Iverson, a long-time Reebok sponsor, alleged the shoe was a tribute to him…
Prodeco Technologies Agrees to Acquisition by OTCQB Company
Prodeco Technologies LLC, a Florida e-bike manufacturer, has agreed to be acquired by PayMeOn Inc in an all-stock transaction, according to PayMeOn. In a press release issued Thursday, PayMeOn said it would use 53.4 million of its shares to pay for the 80
SRAM to Co-sponsor Women’s Pro Cycling Team
SRAM and Velocio Apparel will serve as title sponsors of the women's pro-cycling team Velocio Sports in 2015, the team announced…
Leki Renews Contract with Lindsey Vonn
Leki inked an athlete sponsorship renewal agreement with two-time Olympic Medalist and four-time World Cup Champion Lindsey Vonn to last through the 2018 Winter Olympics in South Korea…
Victorinox Swiss Army Names Sales Chief for Timepiece Business
Victorinox Swiss Army, Inc. (VSAI) has appointted Rich Rosenfeld as vice president of sales for the company’s U.S.-based Timepiece business…
Foot Locker Launches Holiday Ads
Foot Locker, Inc. unveiled four new, humorous commercials in support of the brand's third annual “Week of Greatness.” The 30-second spots star boxing legend Manny Pacquiao, WWE Superstar John Cena and NBA Stars James Harden, Tim Duncan and Derrick Ro
Lids to Offer NBA Apparel Customization
Lids Sports Group tips off the 69th season of the National Basketball Association (NBA) with its first-ever retail offering of customizable and personalized NBA apparel and headwear. Through a unique partnership with the NBA, fans can customize the new Ad
L.C. Industries, Inc. Changes Name
L.C. Industries, Inc., the travel and outdoor accessories company, has changed its name to LCI Brands…
Cabela’s to Open Stores in Virginia and Ontario
Cabela’s Inc. plans to open stores in two new markets: Gainesville, VA, and Ottawa, Ontario, Canada. Gainesville will open in 2017 and Ottawa in 2016…
My Asics Upgrades iOS App for Adaptive Training
My Asics, the adaptive training program for runners, released the latest version of its iOS app featuring SteadyPace, a new, real-time visual pace indicator, now in Beta, that helps runners actively adjust their pace as they run in order to train more eff
Modell’s to Sponsor NYCFC
New York City Football Club (NYCFC) has announced Modell's Sporting Goods as their official sporting goods retail partner as they gear up for their inaugural Major League Soccer Season…
Vista Outdoors Spin-Off Still On
Alliant Techsystems Inc. is moving ahead with plans to spin off its Sporting Group business, which includes Bushnell Optics, as Vista Outdoors. ATK had put the deal on hold pending a review of its proposed merger with Orbital Sciences Corp. following the
GoPro to Raise $100 Million in Secondary Offering
GoPro plans to raise $100 million in a secondary offering that will raise about $708 million for its current shareholders, including approximately $315 million for a trust controlled by founder Nicholas Woodman and his wife Jill Woodman, according to esti
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal