Tough Mudder will launch new obstacles, corporate partnerships and its Urban Mudder series in 2015 as well as expand into Mexico…
Category: Outdoor
STX Signs World’s Top Men’s Field Hockey Player
Baltimore-based STX, LLC signed a multi-year contract with all-time Euro Hockey League top scorer Jeroen Hertzberger. The deal will extend through the 2016 Summer Games in Rio de Janeiro…
Gildan Activewear Signs Exclusive Partnership with Mossy Oak
Gildan Activewear Inc. signed an exclusive partnership with Mossy Oak to produce a variety of items in the activewear, underwear and socks categories…
Fanatics to Offer Trackside Shopping in NASCAR Deal
Fanatics has acquired exclusive rights from NASCAR and NASCAR Team Properties (NTP) that will make the company the primary retailer of NASCAR, team and driver merchandise at all 38 NASCAR Sprint Cup Series race weekends beginning…
Stance to Make NBA All-Star Game Socks
Stance, known for its innovative, artistic sock designs, announced that it will be the official oncourt supplier of the 2015 NBA All-Star Game…
13west Expands Sales Team
The 13west sales agency has enhanced their territory coverage by adding three members to its sales team, which represents All Star Sporting Goods, Augusta Sportswear, Bomark Sportswear and Majestic Athletic…
Johnson Outdoors/Minn Kota Sponsor FLW
FLW, the world's largest tournament-fishing organization, has announced a sponsorship agreement with Johnson Outdoors, owner of Minnesota-based trolling motor manufacturer Minn Kota. Financial details of the deal were not disclosed…
Adidas Sponsors Tiny Catawba College in North Carolina
Adidas has entered a five-year agreement to be the official athletic footwear, apparel and accessory brand of Catawba College, a small liberal arts college in Salisbury, NC…
Smith and Wesson Upgrades Financial Guidance
Smith & Wesson Holding Corporation increased its guidance for the third quarter ending Jan. 31, and full 2015 fiscal year, which ends April 30, 2015, saying it has seen…
HanesBrands Appoints Colgate-Palmolive Executive to Board
HanesBrands has appointed Franck J. Moison, chief operating officer of emerging markets and business development for Colgate-Palmolive Company, to its board of directors…
Sports Specialists Ltd, Adds and Honors Members
Sports Specialists Ltd. (SSL), which provides purchasing and other services to independently owned snow sports retailers, announced two new retailers and more than a dozen new suppliers joined its ranks in 2015…
Supreme Court Passes on Swipe Fee Test Cast
The National Retail Federation expressed disappointment at the U.S. Supreme Court’s announcement that it would not review an appellate court ruling on whether the Federal Reserve set a 2011 cap on debit card swipe fees higher than the level sought b
OIA Hires Firm to Search for Next Executive Director
Outdoor Industry Association (OIA) has hired The Forest Group to lead the national search for a new executive director. Plans are under way to gather input from board of directors, OIA staff and industry stakeholders on the profile of the organizationR
Kevin Jorgeson to to Discuss Dawn Wall Climb at OR Winter Market
Outdoor Retailer Winter Market attendees are invited to attend a live interview Thursday with Kevin Jorgeson, who last week completed a historic free climb of the Dawn Wall at El Capitan with Tommy Caldwell…
Brooks Reaches Half a Billion in Annual Sales
Brooks Running posted a 15 percent increase in revenue growth year-over-year in 2014, reaching a half a billion dollars in annual sales. The gains were driven by a 13 percent increase in U.S. footwear sales and a 32 percent increase in EMEA (Europe, the M
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