Dorel Industries Inc. kicked off the New Year by renaming its Recreational/Leisure segment Dorel Sports and announcing a number of hires and promotions at the Connecticut-based business, which owns Cannondale, Schwinn, GT, Mongoose, Sugoi and Caloi bicycl
Category: Outdoor
ExOfficio Names VP of Design and Product Development
ExOfficio has appointed Julie Snow as its new vice president of design and product development, where she will play a key role reinforcing the brand’s position as the global leader in adventure travel apparel…
Tiger Targets Outdoor Brands with New Colorado Fulfillment Center
Tigers has opened a new fulfillment center in Aurora, CO in response to the substantial increase in demand from outdoor and active lifestyle brands…
Confluence Acquires Boardworks
Confluence Outdoor made a big – albeit expected – splash in the paddlesports industry Monday by announcing it had acquired SUP and surf board maker Boardworks of Carlsbad, CA. In addition to manufacturing and distributing boards and accessories under its
Puma and United Legwear and Apparel Co. Form New Kids Apparel Joint Venture
Puma and United Legwear & Apparel Co. LLC (ULAC) are entering into a joint venture in North America for the production, sales, marketing, and distribution of Puma children's apparel from infant through boys' size 20 and girls' size 16. The
CES to Features Parade of Sports Celebrity Pitchmen
Brands will use several active and retired pro athletes to pitch their products at the 2015 International CES in Last Vegas Jan. 6-9, including Cal Ripken Jr., NBA great Clyde Drexler and a parade of skateboarders, snowboarders and surfers. This year'
Moosejaw Tweaks Loyalty Program for 2015
Moosejaw announced several changes to its loyalty program that include discontinuing its High Altitude program that allowed its most loyal customers to earn discounts at an accelerated rate…
Top Fitness Trends for 2015
The American College of Sports Medicine (ACSM) announced its annual fitness trend forecast based on survey responses from thousands of fitness professionals. Body weight training, high-intensity interval training, educated/experienced fitness professional
Research Sees Fitness Devices Dominating Wearables Market until 2018
A report by Juniper Research has found that fitness wearables in-use will more than treble worldwide by 2018 with over 70 million devices in-use, compared to an estimated 19 million in-use devices this year. Juniper expects fitness to remain the dominant
PMI Acquires Aladdin South America
Pacific Market International (PMI) of Seattle has acquired Aladdin South America, including two ISO-9001 certified manufacturing plants in Brazil, where it plans to manufacture Stanley-, Aladdin- and Migo-branded thermoses and other food and beverage cont
Plano Synergy Acquires Bird Hunting Brands
Plano Synergy Outdoors, which manufactures hunting, fishing and other products for outdoor sportsmen, has acquired the bird hunting brands Zink Calls and Avian-X…
Sports Basement Plans to Add Stores in 2015
Sports Basement of San Francisco plans to open two to three stores in 2015, according to an article appearing in the January edition of Stores, which is published by the National Retail Federation…
Jack Wolfskin to Buy Out Chinese Distributor Amid Flagging Demand
Jack Wolfskin agreed Dec. 24 to buy out its distributor for mainland China, where sales of its products declined 8 percent in the first six months of the year as government austerity policies and a shift away from department stores reduced consumer spendi
Hydro Flask Donates $100K to Local Non-Profits
Hydro Flask is donating $100,000 to three Bend, OR-based nonprofits, including Neighbor Impact Head Start, Oregon Adaptive Sports and Oregon Natural Desert Association…
Tubbs Snowshoes Bolsters Partnership with Nonprofit Splore
Tubbs Snowshoes has agreed to supply snowshoes to the non-profit Splore for the next five years in an effort to continue empowering individuals who may otherwise have trouble experiencing winter activities…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal