Gerber welcomed Brad Webb as its new vice president of sales. Webb was most recently vp of sales operations with Plano Synergy and has extensive experience in the hunting, outdoor recreation and sporting goods markets.

“We’re thrilled to have Brad join us and look forward to him applying his knowledge and experience to our business,” said Gerber President Rob Kass. “Brad is a collaborator with deep experience in our sales channels and a proven track record of sales leadership.”

In addition to Plano Synergy, Webb gained a wealth of management exposure in key sales roles at the Crosman Corporation, a leading, worldwide manufacturer and supplier of products for the shooting sports industry, as well as Primos Hunting Calls, maker of premium calls for big game, predators, turkey and waterfowl. His proficiency in calling on accounts from independent sporting goods retailers to mass will be an important asset in his work with Gerber.

Webb will oversee the Gerber sales organization, including internal directors, managers, coordinators, the customer service team, as well as Gerber’s external sales partners. He will report directly to Gerber President Rob Kass. A graduate of the University of Southern Mississippi, Webb is active in the shooting and hunting community and an avid outdoorsman who will make a seamless addition to Gerber.

“Gerber has a remarkable history and a very bright future. I’m honored to join a company with such a strong reputation,” explains Webb. “The organization is stacked with talented, passionate people and I’m looking forward to helping contribute to the brand’s continued success for years to come.”

Gerber is a leading global supplier of activity specific knives, multi-tools and problem-solving gear. Built on the pillars of craftsmanship, innovation, an unrelenting commitment to quality and service to others, the trusted brand features a diverse portfolio of equipment for recreational and professional end users.