Dorel Sports continued to expand its bicycle business in South America Wednesday by acquiring a bike dealer in Chile and opening a subsidiary in the country that will lead sales, marketing, distribution and customer service for all its brands, including C
Category: Outdoor
Riddell Sues Rawlings for Patent Infringement
Riddell, Inc. filed a lawsuit Wednesday against Rawlings Sporting Goods Company Inc., claiming Rawlings has infringed on four different patents arising from Riddell’s helmet and shoulder pad technologies…
Surftech Acquired, SUP Consolidation Continues
Surf Technicians, LLC (Surftech), has been acquired by Triple D Corporation Company Limited, a Thailand based investment company that holds interests in various companies including a composites parts manufacturer…
J.C. Penney Reports Above-Plan Holiday Revenues
J. C. Penney Company, Inc. reported comparable store sales growth of 3.7 percent for the combined nine-week November and December period over the same period last year. It also raised its fourth-quarter sales guidance…
Lululemon Athletica Appoints Chief Financial Officer
Lululemon Athletica Inc. named Stuart C. Haselden as its chief financial officer to replace John Currie, who had announced plans last summer to retire by the end of the current fiscal year…
Arcus Hunting Makes Second Acquisition
Arcus Hunting LLC, an acquisition vehicle for hunting related brands, has acquired PAT Acquisition, LLC, which makes the top-selling Tink's brand of deer lures and attractants. The deal marks the second for Arcus since its formation in November, 2014
Rock/Creek Sponsors New Mountain Biking Event
Rock/Creek announced it will be the presenting sponsor for the 2015 edition of the Chattanooga Bike Club's iconic 3 State 3 Mountain Challenge. The bike ride will take place on May 2, 2015. Registration opened today…
Vance Joy to Headline Wolverine’s OR Party
Wolverine announced Vance Joy as the headline band for the 2015 Wolverine Rock the Outdoors show (#WRTO), Wolverine’s annual celebration during Outdoor Retailer Winter Market…
Gore-Tex Wasatch Ski Mountaineering Race Set for Jan. 20
W. L. Gore & Associates, inventor of Gore-Tex high performance fabric technologies, announced the 2015 Gore-Tex Wasatch Ski Mountaineering Race will take place during the Outdoor Retailer Winter Market All Mountain Demo on Tuesday, Jan. 20, at Solitude Mo
Gerber Agrees to Pay $2.6 Million Fine to Settle Gator Combo Ax Case
Gerber Legendary Blades has agreed to pay a $2.6 million civil penalty and abide by a permanent injunction to settle allegations it knowingly failed to report a defect in its Gator Combo Axe to the U.S. Consumer Product Safety Commission (CPSC)…
Lonely Planet Acquires Stake in Teton Gravity Research
Travel media company Lonely Planet has acquired a strategic stake in media house Teton Gravity Research (TGR). The investment comes as TGR has doubled in size in recent years becoming one of the top media houses in the action sports and outdoor industries
Holiday E-Commerce Spending Grew 15 Percent
ComScore reported holiday season U.S. retail e-commerce spending from desktop computers for the entire November-December 2014 holiday season reached $53.3 billion, marking a 15-percent increase versus the corresponding days last year. Cyber Monday (Monday
Hoka One One to Launch Hiking Boots
Hoka One One plans to launch its first hiking boot this fall. The footwear brand, which initially catered to trail and other runners, will introduce its MTN collection, which will span five new styles including…
Walls Brands Hires Backbone Media to Help With Repositioning
Walls Brands has hired active lifestyle agency Backbone Media to manage its communications strategy and public relations outreach for its workwear and hunting apparel brands Walls Outdoor Goods, Big Smith, 10X, Liberty and Duxbak brands…
Report: Adidas Displaces Nike at University of Miami Hurricanes
Adidas has displaced Nike as the apparel and merchandise licensee and uniform provider for the Miami Hurricanes, according to two South Florida newspapers. Citing anonymous sources, the Sun-Sentinel and Palm Beach Post reported Monday that the University
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal