With determination to diversify beyond shooting sports, Vista Outdoor Inc. paid a rich multiple to acquire SUP supplier Jimmy Styks LLC…
Category: Outdoor

Calida Group: Weak Euro Complicates Turnaround at Lafuma and Oxbow
Calida Group reported the strength of the Swiss franc and the U.S. dollar against the euro complicated turnaround efforts at Lafuma outdoor and Oxbow board sports…

Adidas Introduces Adigirl Collection
Adidas unveiled Adigirl collection, a new apparel line designed specifically for the teen athlete…

Berghaus Launches Sustainability Label to Trade
UK-based Berghaus launched its Made Kind apparel label to the trade ahead of projected Spring 2016 retail launch…

Keds Launches New Taylor Swift Campaign
Keds announces the launch of Ladies First Since 1916, a new global brand platform with a fresh perspective on what it means to be a woman today…
Yonder Joins The Conservation Alliance
Yonder, an online community and adventure guide of outdoor enthusiasts, has become the newest member of The Conservation Alliance…

Skechers Signs Meghan Trainor
Skechers signed Grammy-nominated artist and songwriter Meghan Trainor, singer of the popular hit, “All About That Bass”…
Amazon Grew North American Operating Margins in Q2
Amazon.com Inc. reported its North American merchandise sales accelerated in the second quarter as it launched its Prime same-day delivery…

Under Armour Partners with FC St. Pauli
Under Armour announced several new strategic partnerships in Germany and the surrounding region in support of the brand's aggressive global expansion plans…
Zalando Sales Accelerate in Second Quarter
Zalando SE, a German fashion e-tailer that sells dozens of athletic and outdoor brands across Europe, reported preliminary figures show sales growth accelerated and margins fell in the second quarter…
Thule Reports Strong Second Quarter Growth
Thule Group reported its sales increased 20.0 percent to SEK 1.70 billion, or about $202 million, up 6.4 percent in currency-neutral terms…
Case Logic’s Q2 Woes Obscure Thule’s Solid Growth in North America
Thule Group surpassed all its financial targets in the second quarter although continuing declines at its U.S.-based Case Logic business more than offset growth of its core sports and outdoor businesses in the Americas…
NRF Lowers 2015 Forecast
The National Retail Federation lowered its retail sales forecast for 2015 because of unexpected slow growth recorded during the first half of the year, similar to the industry’s experience in 2014…
Brooks-Range Mountaineering Hires Pacific Northwest Rep
Brooks-Range Mountaineering, manufacturer of backcountry and outdoor equipment and accessories, hired Kim Ross as Pacific Northwest sales representative…
Majestic Athletic Featured on ABC World News Tonight
Majestic Athletic'’s associates were profiled on ABC World News Tonight as part of its “Made in America” series…