Skechers signed Grammy-nominated singer and songwriter Meghan Trainor.
Trainor will appear in the company’s global marketing and social media campaigns through 2017. Trainor, who became a pop sensation last summer with her six-times platinum single “All About That Bass,” will complement Demi Lovato’s ongoing Skechers Colorful Comfort campaign when she makes her first official appearance in a new Skechers television commercial, set to launch later this year.
“I’m very excited to work with Skechers!” said Meghan Trainor. “I’m proud to get behind a company that celebrates style and being true to yourself! The shoes are so comfortable and stylish too. I know my fans will love this campaign.”
“We couldn’t be more thrilled to partner with Meghan Trainor on a new, bright and colorful women’s campaign that will be ‘all about the shoes,’” said Michael Greenberg, president of Skechers. “From her beautiful voice to her fun, carefree image, Meghan is an amazing talent who engages with millions of teens and young women around the globe. A true original, Meghan is a perfect fit for Skechers and our super successful, fashionable and comfortable footwear.”
The multi-instrumentalist Trainor independently released three albums by the time she turned 17. While still in high school, she was discovered by a Nashville publishing company and started writing tracks for hot country artists like Rascal Flatts and Hunter Hayes. Now signed with Epic Records, Trainor followed last year’s mega-hit single “All About That Bass” with her debut album, Title, topping the Billboard 200 album chart at #1 when it was released.
The album’s second single, “Lips Are Movin,” has been certified two-times Platinum, and the third single, “Dear Future Husband,” is platinum as well. Trainor's songwriting is fueled by a no-holds-barred but breezy authenticity that is loved by fans spanning over a million on Twitter and Facebook and over two million on Instagram. Cementing her role as an influencer at just 21 years old, Trainor’s video for “All About That Bass” has over 900 million views and more than 360,000 comments on YouTube. Meghan Trainor can currently be seen performing live at dates across the U.S. on her Mtrain Tour.
The global Skechers footwear marketing campaign featuring Meghan Trainor will extend across all platforms, including television, print, online, outdoor and point of purchase. Skechers has a long history working with popular female artists, evidenced by an alumni list that includes Britney Spears, Christina Aguilera and Carrie Underwood.
