Elan Sports USA, an independent subsidiary of Slovenian-based Elan Skis, heads into the 2018/19 winter season with a several new hires and positions focused on representing the brand in the U.S. market. The recent formation of Elan USA in April 2018, combined with Elan Skis’ global growth and strategic vision, has created opportunity to infuse new talent and skill sets.
Category: Outdoor
Hydro Flask Segment Outperforms For Helen Of Troy
Helen of Troy reported sales in the company’s Housewares segment, which includes OXO and Hydro Flask, increased 19.4 percent in the second quarter ended August 31, to $137.5 million. The company significantly increased outlook for Houseware’s growth for the year.
Rapha And EF Education Announced New Partnership
Rapha announced a partnership with EF Pro Cycling that marks the cycling brand’s return to men’s WorldTour professional cycling after a two-year hiatus.
Blizzard/Tecnica Hires Public Relations Team
Blizzard and Tecnica, the maker of alpine equipment and outdoor footwear, announced a partnership with Maro LaBlance of Campfire-Collective for U.S. public relations.
Outdoor Sports Marketing Elevates In-House Support Team
Outdoor Sports Marketing (OSM) announced the hiring of Peter Reigelman to office manager.
Big City Mountaineers Launches 2019 Summit for Someone Season
Big City Mountaineers (BCM), a provider of life-changing wilderness experiences for under-resourced youth, announced the launch of the company’s 2019 Summit for Someone (SFS) season—a series of fifteen premium mountaineering and outdoor adventures across the country.
Polygiene Makes New Hires
Polygiene, the provider of “stays fresh” technology, said Rebecka Harvyl joined the office in Sweden as the new marketing manager, and Bobby Howell will come on as the commercial director of North America, located in Vancouver, Canada.
How To Navigate The Trade War
Companies that are subject to new tariffs on Chinese-made products might be able to mitigate some or all of the financial impact, according to David Cohen, a Washington, DC-based international trade lawyer, who spoke at the recent SFIA Industry Leaders Summit. “You’re not sitting ducks. There are ways, there are countermeasures, that companies can take.”
Exped USA Hires Ground Up Sales In The Southeast
Exped USA has hired Ground Up Sales to represent the brand in the southeast. Heath Rowland and Jared Leader began representing Exped to retailers in Florida, Georgia, North Carolina, South Carolina, West Virginia, Virginia, Mississippi, Alabama and Tennessee on October 1.
VF Launches Materials Source Maps For Supply Chain Transparency
VF Corp. is tracing the supply chain footprint for 10 of the company’s most iconic products through sourcing maps now available to consumers. The source maps, available on VF’s sustainability website, help ensure every step in the production of VF’s apparel and footwear meets the corporation’s standards of quality, sustainability and social responsibility.
Cascade Designs Appoints Dave McDonald As SVP, Chief Operations Officer
Cascade Designs welcomed Dave McDonald to the company’s team as SVP and chief operations officer.
Aku Footwear’s North American Sales Soar 16 percent in 2018
Aku, the Italian footwear specializing in hand-crafted hiking and trekking boots, said the company experienced 16 percent growth in the past year in Canada and the U.S.
Aisle Talk Week of October 1
Top headlines from the active lifestyle industry you may have missed this week, including BSN Sports, a division of Varsity Brands and the nation’s largest direct marketer and distributor of sporting goods to the school and league markets, completing its acquisition of Port Jeff Sporting Goods (pictured).
Pyua Sold To Investment Firm
SPIN Capital, the Munich-based investment company, has acquired Pyua, the ski outerwear specialist based in Germany, according to ISPO. The acquisition comes after Spin Capital acquired ABS, the avalanche airbag leader, last fall.
Eastern Outfitters Recognized For Transaction Success
Eastern Outfitters LLC, the parent of Bob’s Stores and Eastern Mountain Sports that emerged from bankruptcy proceedings through a sale to Sports Direct, won the “Transaction of the Year – Mid-size Company” award from the Turnaround Management Association (TMA) for 2018.
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