Gabe Maier, Grassroots Outdoor Alliance vice president, sent the following letter about promotional emails to the trade press on Wednesday. SGB is posting it in its entirety.
Category: Outdoor

Peak Resorts Completes $31 Million In Capital Projects At 2 Ski Areas
Peak Resorts Inc. on Wednesday announced the completion of $31 million in capital improvements at Mount Snow and Hunter Mountain.

Yeti Executives Unpack Ambitious Growth Strategies
The ambitious financial goals that Yeti Holdings Inc.’s top executives laid out at the ICR Conference in Orlando, FL, center on four growth strategies plus a key supply chain move that will have the company no longer manufacturing in China by the end of the year. President and CEO Matt Reintjes and CFO Paul Carbone on Monday outlined the company’s plans for 2019 in a fireside chat hosted by Baird analyst Peter Benedict.

The Outbound Collective Launches Adventure Travel Marketplace
Digital adventure travel platform The Outbound Collective on Tuesday announced the launch of an adventure tour and lodging marketplace.

REI To Donate to Help Restore Parks Amid Shutdown
In a blog post, Jerry Stritzke, REI’s CEO, said the company will be giving “at least $250,000” to help with the restoration efforts from the damage caused by the government shutdown and called on others to aid in the restoration efforts.

Dick’s Ed Stack Discusses Purposeful Leadership At NRF Big Show
At a session, “Company Conscience: Leading With Conviction,” at the NRF Big Show in New York City, Ed Stack, chairman and CEO at Dick’s Sporting Goods, discussed the retailer’s efforts to ensure a work/life balance for its employees and the retailer’s commitment to community that’s reflected both in its Sports Matter funding program and controversial decision to change its gun policy.

Fewer Destination Guests, Other Headwinds Taking Toll On Vail Resorts
Good snowfall to start the 2018/19 ski season was a boon for many resorts across the U.S., with plentiful powder and the opening of terrain and lifts often not accessible until January stoking hopes of an epic performance for the industry. All of which made last week’s news from Broomfield, CO-based Vail Resorts Inc. that much more surprising.

Companies Update Guidance In Advance Of ICR Conference
Late Friday afternoon and early Monday morning saw a host of preliminary sales and updated guidance releases from companies presenting at the ICR Conference, being held in Orlando, FL. Here’s a roundup of what retail and consumer brands announced over the last couple of days.
Sierra Designs Successfully Settles Intellectual Property Dispute
Sierra Designs has announced the successful resolution of a challenge in German court to their intellectual property, regarding its zipperless sleeping bag, the Backcountry Bed.
Sportsman’s Warehouse Appoints Martha Bejar To Board Of Directors
Sportsman’s Warehouse Holdings Inc. on Monday announced that Martha Bejar has been appointed to the company’s board of directors, effective February 3, 2019. Following her appointment, the board will include eight members.

Big 5 Sporting Goods Same Store Sales Up 1.1 Percent In Q4
Sporting goods retailer Big 5 Sporting Goods Corp. on Monday reported sales results for the fiscal 2018 fourth quarter and full year ended December 30, 2018.
Industrial Revolution Appoints New VP of Sales
Industrial Revolution, the Seattle manufacturer and distributor of essential outdoor accessories, has announced the appointment of Rick Klug as vice president of sales.
Royal Robbins Makes New Hires To Support Growth
In the wake of significant investments from its new parent company, Royal Robbins is undergoing a brand transformation, bringing aboard 11 key new personnel in the last six months. The company also has opened a new global headquarters in downtown San Francisco, and has moved its distribution operations into a new state-of-the-art distribution facility in Louisville, CO.
Crocs Raises Fourth-Quarter Revenue Guidance
Crocs now anticipates fourth quarter revenues of $211 to $214 million; prior guidance was $195 to $205 million.
Oboz Footwear Named Official Footwear Of Mount Washington Observatory
Oboz Footwear has entered into a one-year sponsorship agreement with the Mount Washington Observatory (MWO) as its Official Footwear Provider.