Klarna announced that it has partnered with Backcountry.com to offer its customers flexible buy now, pay later solutions using Klarna’s four equal, interest-free payments. “People are spending more time outdoors than ever before and exploring new ways to participate in active outdoor pursuits like skiing, hiking and cycling,” said Sarah Crockett, chief marketing officer, Backcountry.com. […]
Category: Outdoor

VF Corp. Posts Better-Than-Expected Earnings
VF Corp. reported earnings and sales declined in the second quarter ended September 26 as a result of the impact of COVID-19. However, both came in ahead of Wall Street’s consensus estimates and VF officials indicated its year-to-date performance exceeded internal expectations across all brands, driven by digital and China.

REI Opens Two Pop-Ups Selling Used Gear
REI Co-op announced the expansion of its recommerce business by piloting two used-gear pop-up stores and its trade-in program.

Camber Outdoors Announces 2021 Board Co-Presidents
Camber Outdoors Board members Michelle Wardian, President Outdoor Research and Reginald Miller, VP, Global Inclusion and Diversity, VF Corp. will serve as Co-Presidents of Camber Outdoor’s Board of Directors effective January 1, 2021.

Western Mountain Destinations Post First Revenue Gains Since February, According To Destimetrics
Despite a tough summer for businesses due to COVID-19, bookings and rates in Western Mountain Resorts in the past few weeks have shown an uptick with revenue gains for October into November. The first revenue gains since last February according to Destimetrics.

Outdoor Research Adds Midwest Outdoor Sales Agency
Outdoor Research added Midwest Outdoor Sales to represent the brand in the Midwest territory — Missouri, Illinois, Wisconsin, Minnesota, North Dakota, South Dakota, Iowa, and Nebraska.

MEC Plans Fewer Layoffs, One Store Closing
Mountain Equipment Co-op (MEC), which recently won court approval for a sale to Kingswood Capital Management, a California-based private-equity firm, will lay off fewer employees than previously planned and close only one store following the takeover, according to a report from CTV News.

Norrøna Hires Sales Rep For Rockies And Intermountain West
Norrøna announced a new sales partnership with Ian Decker at Black Dog Sales Group, who will represent the brand throughout the Rocky Mountain and Intermountain West territories.

Archery Trade Association Pulls the Plug On ATA 2021
The Archery Trade Association has canceled its in-person 2021 ATA Trade Show, scheduled to take place January 7-9, 2021, in Indianapolis, IN.

Lodging In Southeast Destinations Post Big Rate And Revenue Gains
Momentum continues to grow for resort destinations in Florida, Georgia, and South Carolina as they launched the six-month winter season in September with strong results in both occupancy and rate. The results for a dramatic September booking pace were released by DestiMetrics.

Outdoor + Snow Show Shifts To Virtual Event
Outdoor Retailer announced the upcoming launch of Outdoor Retailer Winter Online, which will replace the Outdoor + Snow Show in-person show, originally scheduled for January 27-29, 2021, at the Colorado Convention Center in Denver.

Feradyne Outdoors Announces Retirement Of International Sales Manager
FeraDyne Outdoors announced the retirement of international sales manager, Lennie Rezmer, and the resulting transition of international field representation to Outdoor Marketing International (OMI).

Sig Sauer Announces Expansion Of New Hampshire Operations To Rochester
Sig Sauer Inc. announced an expansion of its New Hampshire operations to the city of Rochester, NH.

VF Appoints New President, The North Face
VF Corp. appointed Steve Murray, global brand president, The North Face. Previously VF’s president of the Americas Region, Murray replaces Arne Arens, who has stepped down to pursue other opportunities outside of VF.

Vista Outdoor Closes Acquisition Of Remington’s Ammunition And Accessories Assets
Vista Outdoor Inc. announced the closing of the acquisition of certain assets related to Remington Outdoor Company’s ammunition and accessories businesses, and related intellectual property for a gross purchase price of $81.4 million.