REI announced that it is building a distribution center in Lebanon, TN to support its growth on the East Coast and in the Midwest and South.
Category: Outdoor
Adobe: Holiday Online Sales Grew 9 Percent
Adobe released the Adobe Digital Economy Index, its final online shopping figures for the holiday season (November 1 to December 31). Consumers spent a total of $204.5 billion over the 2021 holiday season, up 8.6 percent year-over-year (YoY).
Tecnica Group Hires Social & Environmental Impact Guide
Tecnica Group North America hired Matthew Miller to the newly created position of social & environmental impact guide.
NMMA Report: U.S. Boating Boom Continues With Record 2021 Sales
The National Marine Manufacturers Association (NMMA) announced that U.S. new powerboat retail unit sales are expected to surpass 300,000 units for the second consecutive year, closing 2021 an estimated 4-to-6 percent below record highs in 2020 and 7 percent above the five-year sales average.
Ropes Park Equipment Expands Sales Team
Ben Haase, managing director, Ropes Park Equipment, announced the addition of Cody Greene to its team as sales and service manager.
Yue Yuen Revenues Up One Percent For 2021
Yue Yuen reported sales slipped 2.1 percent in December and ended up 1.0 percent for the year.
Amer Sports Divests Suunto To Liesheng
Amer Sports has reached an agreement to divest Suunto to Liesheng, a Chinese technology company focusing on the smart & sport wearables electronics segment.
Port Of Los Angeles Applauds Governor Newsom’s Port Investment Plan
On Monday, the California Governor, Galvin Newsom, unveiled his 2022/23 state budget proposal, known as “The California Blueprint.” The proposed budget includes a planned record investment of $2.3 billion for California ports.
Simms Acquires The River’s Edge
Simms Fishing Products, manufacturer of waders, outerwear, footwear, and technical apparel in fishing, announced it has acquired Bozeman, MT-based specialty retailer, The River’s Edge Fly Shop.
Costa Sunglasses Names Vice President, Marketing
Costa Sunglasses appointed industry veteran John Acosta as vice president of marketing.
Nester Hosiery Appoints SVP Brands And Licenses
Nester Hosiery, the maker of merino wool socks and parent of Farm to Feet, has added Chris Bevin to its executive team as senior vice president of Brands and Licenses.
Crazy Apparel Opens First U.S. Brand Store
Crazy, an Italian performance apparel company known for its European heritage in ski touring, announced the opening of its first brand store in partnership with Cripple Creek Backcountry in Carbondale, CO. This is Crazy’s first brick and mortar store in the U.S.
MacNeill Pride Group Continues Transformation; Rebrands As Gathr Outdoors
MacNeill Pride Group (MPG) is rebranding to Gathr Outdoors to better reflect its mission and the industries within which it operates following its acquisitions of ORCA, GCI Outdoor, Klymit and Rightline Gear. Gathr Outdoors is a portfolio company of Centre Partners.
VF Corp. Appoints Global Brand President, The North Face
VF Corp. announced that it has appointed Nicole Otto as global brand president, The North Face. Otto joins VF following a 16-year career at Nike and will succeed Steve Murray who is retiring and returning to the UK. The leadership transition will be effective on June 2022.
Tilly’s Delivers 16.5 Percent Holiday Sales Gain
Tilly’s Inc. reported sales for the nine-week period ended January 1 grew 16.5 percent and said it expects to report its most profitable fourth quarter since becoming a public company.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal