Pony Creates ‘Hall of Fame’; Inks Retires Athletes

Pony International announced the creation of its “Pony Hall of Fame,” comprised of athletes who excited, excelled and exceeded over the years wearing the Pony brand. NBA legends Darryl Dawkins, Bob McAdoo and Spud Webb are returning to the footwear tradit

Boyer Joins Bauer as Chief Merchant

Eddie Bauer Inc has announced that Kathy Boyer has joined the company as Senior Vice President, Chief Merchandising Officer. Ms. Boyer will oversee all apparel functions including design and design operations, sourcing and production, and retail and dire

Otey to Rep Bell Canoe in New England

Bell Canoe Works announced Don Otey has agreed to fill an independent representative vacancy in the New England territory. He assumes the post vacated this Spring by former Bell rep Tom Remsing. Otey’s appointment is effective immediately. Otey, who is a

Honey Stinger Adds to Sales, Promo Teams

EN-R-G Foods, Inc., makers of Honey Stinger energy bars and gels, has hired several new sales representatives and added a new athlete to its team. Dave Cockburn joins longtime Stinger rep, Steve Ray, to cover CA, AZ, and NV. Kirk Haskell has teamed up w

Alexander Snags Hartford Sales Group MVP Award

Kevin Alexander was awarded the hartford sales group’s MVP award for the Spring 04 selling season at their recent agency meeting in Laguna Beach, CA. Larry Hartford, the agency’s principal, recognized Kevin for his outstanding sales achievements, balanc

Studies Reveal What Drives Consumers Most…

Product quality lags behind selection and price as primary motivators for consumers purchasing sporting goods, according to a recent study released by Vertis. The firm’s Customer Focus 2004 report also confirms some long-held beliefs about the difference

Yue Yuen Takes Stake in Luen Thai IPO…

Luen Thai, the Hong Kong based apparel manufacturer that recently announced a joint venture with Yue Yuen to focus on the global athletic apparel market, will float an IPO in efforts to raise approximately HK $680 million (US $72.2 million) to help fund n

Hi-Tec Re-Branding is Right on Track…

Hi-Tec Sports has brought former Ecco Global Marketing Director, Tony Linfor on board as their own Group Marketing Director. The move is the latest step in Hi-Tec’s global re-branding effort that has been met with much success in both Europe and in the U

K2 Closes Marmot and Funding Deals…

K2 Inc. has closed its previously announced acquisition of Marmot Mountain Ltd., which was valued at approximately $84 million plus the assumption of debt estimated to be in the $20 million to $24 million range…

Columbia Fight on Fakes Marches On…

Columbia is continuing its company-wide effort to stop counterfeit products from making their way to market with another raid of a group of factories in the cities of Jinjiang and Shishi, which are in the Fujian province in China. The company teamed up wi

Deckers Inks License Deal for Ugg Sportswear

Deckers Outdoor Corporation has entered into a license agreement with David Peyser Sportswear, Inc. for the sale of UGG Australia branded outerwear in the United States. Under the terms of the agreement, David Peyser Sportswear, Inc. will design, manufact

Axcent Sports Adds New Reps

Axcent Sports, the exclusive supplier of Descente Cycle, Run, Triathlon and Fitness apparel in the USA and Canada has added key sales reps in important territories over the last several weeks in preparation for its Spring 2005 product launch. Chris Watson