In a world where technology seems to be everywhere, market leaders Smith Optics and Recon Instruments are partnering to put tech where it matters – right in front of your eye…
Category: Outdoor
Schrimsher Joins The SportsOneSource Group as VP Business Development
The SportsOneSource Group has hired sporting goods and outdoor industry veteran Barry Schrimsher as research Vice President, Business Development. Schrimsher will be based out of the new SportsOneSource office in Portland, OR, and will manage business de
CenterStone Releases Support for Safari and Other Leading Browsers
CenterStone Technologies, Inc., an international developer of web-based B2B e-commerce software, has announced support of the Safari, Chrome and Opera browsers for use with its leading B2B software solution…
Wildlife and Sport Fish Restoration Program Celebrates 75 Year Anniversary
The U.S. Fish and Wildlife Service (Service) joins the Association of Fish and Wildlife Agencies (AFWA), and other partners at the 2012 SHOT Show to announce the start of a yearlong celebration of the 75th anniversary of the Wildlife and Sport Fish Restor
Icebreakers Names Distributors for Japan and Taiwan
Icebreaker announced two new distributor partnerships in Asia, signaling the company’s increased focus on its growing Asian business. Effective immediately and starting with the company’s Fall/Winter 2012 lines, Goldwin and Free Time Gears wil
Hydrapak Names David Kim Director of Operations
Hydrapak, the supplier of active-lifestyle hydration equipment, promoted David Kim to director of operations & communication…
Peak Performance Recruits Adidas Exec as CEO
Peak Performance has recruited Henrik Bunge from Adidas Group to become its new CEO May 1 with the mission to further strengthen the Swedish sports fashion brand’s global ambitions…
Spy Becomes USA Cycling Sponsor
SPY, the Southern Calif.-based purveyor of technical sunglasses, goggles and prescription eyewear, has joined USA Cycling as an official sponsor…
Vapor to Introduce New Anti-Bottle at Outdoor Retailer Winter Market
Vapur announced that it will be introducing the first Anti-Bottle specifically designed for the outdoor lifestyle. The Vapur Element Anti-Bottle™ will make its debut at Outdoor Retailer Winter Market 2012 January 19-22 in Salt Lake City, UT…
California State Parks Foundation Launches PSAs
The California State Parks Foundation (CSPF) is launching a series of television public service announcements (PSAs) that will air statewide with the tagline 'Defend What's Yours.' The new public awareness effort aims to empower citizen act
Nau Debuting Latest Fall/Winter Collection at OR Winter Market
Nau, the urban and outdoor apparel company, will introduce their latest collection for Fall/Winter 2012 at the upcoming Outdoor Retailer Winter Show. The collection is a mash up of urban styling and outdoor performance with products that work in a variety
Stanley Launches Campaign for Retailers at ORWM
Stanley Outdoor, a brand of PMI, unveiled a new retailer campaign – “Thermalware 101” – at the 2012 Winter Market Outdoor Retailer Show. The campaign is designed to educate buyers about Thermalware, its importance as a new category, and its relevancy for
Sierra to Debut New Insulation Technology and Sleeping Bag Line at ORWM
Sierra Designs is debuting its groundbreaking DriDown insulation technology in a new line of sleeping bags at the 2012 Outdoor Retailer Winter Market trade show in Salt Lake City…
La Sportiva Announces New Skis, Redesigned Line of Boots Ahead of Winter Trade Show Season
La Sportiva North America announced that it will introduce three new skis and a redesigned line of ski boots for the 2012-13 winter season. La Sportiva will debut its new skis and boots at the 2012 OR Winter Market, SIA Snowshow and ISPO tradeshows…
Timberland Appoints Diane Woods as General Manager, North America
Timberland, a subsidiary of VF Corp., announced the appointment of Diane Woods as vice president and general manager of North America. Woods moves into this new role following two years as vice president and general manager of Timberland PRO, where she wa
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