The U.S. Senate’s formally voted to confirm REI CEO Sally Jewell to be the next Secretary of the U.S. Department of the Interior, sending cheers throughout the outdoor industry…
Category: Outdoor
JC Penney’s CEO Ousted
The board of directors of J.C. Penney Company, Inc. announced that Myron E. (Mike) Ullman, III has rejoined the company as CEO, effective immediately. He succeeds Ron Johnson, who is stepping down and leaving the company…
The Eternal Image Group Debuts MLB-Licensed Line of Memorial Products
The Eternal Image Group LLC unveiled a line of caskets, urns, monuments, and stationery, all officially licensed by Major League Baseball Properties…
Mad Dogg Athletics Acquires the Ugi Brand
Mad Dogg Athletics, Inc., a maker of equipment-based fitness education and the parent company of Spinning, Peak Pilates, Bodyblade and Resist-A-Ball, announced the acquisition of the Ugi brand and select assets from Ugi Fitness, Inc., a Vancouver-based f
NRF Monitoring House Vote on NLRB Bill
The National Retail Federation today sent a letter to members of the U.S. House of Representatives to express its support for H.R. 1120, the Preventing Greater Uncertainty in Labor-Management Relations Act, which is expected to come to the House floor for
EORA Awards Six Grants to Non-Profits
EORA (Eastern Outdoor Reps Association) has awarded six grants of approximately $500 each to non-profit organizations that provide youth an exciting outdoor experience…
Backyard Collective Set for Thursday in Bay Area
The Conservation Alliance and member companies Mountain Hardwear, The North Face, Marmot, CamelBak, Clif Bar, Deckers, JAM Media Collective, The Forest Group and REI will partner April 11 with the East Bay Regional Park District in a conservation effort i
Chaco and Boardworks Launch National SUP Tour
Chaco and Boardworks are partnering to introduce the 2013 Show Up and Blow Up SUP Demo Tour, which will visit more than 30 sites across the nation to get more people on the water and learning the sport of Stand Up Paddling, or SUP…
Winter Olympians Urge Obama to Follow Through on Climate Change Legislation
Warning that “winter is in trouble,” 75 Olympic medalists and other winter sports athletes – including White House “Champion of Change” awardee and pro snowboarder Jeremy Jones – sent a letter to President Obama April 9 urging him
German Chancellor Merkel to Attend Eurobike
German Chancellor Angela Merkel will attend opening day of Eurobike, the international bicycle trade show at Lake Constance on Wednesday, Aug. 28, 2013…
Power Force Apparel Announces Noah Galloway as Brand Spokesman
Power Force Apparel, announced that wounded war veteran, Sergeant Noah Galloway, will serve as the brand’s head spokesperson. Galloway, a Birmingham native turned infantry soldier, fought in the US-led coalition “Operation Iraqi Freedom”
Gander Mountain Launches Online Firearms Ownership Pledge
As part of its “With Rights Comes Responsibility; Secure Your Firearms” initiative, Gander Mountain launched www.ResponsibilityPledge.com, where firearms owners and those thinking of becoming an owner can take a pledge of personal responsibili
Running USA: Half-Marathons Continue to Grow
Over the past decade, the half-marathon has become America's most popular distance by virtually any metric: by finisher growth, by debut half-marathons, by “buzz” and by survey, and the following numbers and tables compiled by Running USA for its ann
Hi-Tec USA Names VP of Sales and Product
Hi-Tec Sports appointed Peter Shean as VP of sales and product of its U.S. subsidiary. Shean joins Hi-Tec from footwear accessory company Implus LLC, where, as national sales manager, he was responsible for the Sof Sole, FIT and Apara brands…
Athletic Dealers of America Welcomes Hauff Sports
The ADA announced that Hauff Sports has joined the Athletic Dealers of America buying group. Hauff Sports has been serving Omaha and the state of Nebraska since 1939…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal