Brooks Running Company unveiled its first PureProject apparel collection. It also announced updates to the third edition of PureProject, the brand’s lightweight collection…
Category: Outdoor
Vasque Sponsors Tri-Province Arctic Canoe Expedition
In early June, six adventurers will paddle over 800 miles up the Dubwant, Morse and Armark Rivers to the Arctic Ocean, a route never before traversed by canoe in its entirety, in a voyage known as the Tri-Province Arctic Canoe Expedition. Throughout the j
Pearl Izumi Welcomes Ist Year Pro To Triathlon Team
Pearl Izumi announced that elite triathlete Drew Scott has signed a one year contract as a sponsored athlete…
Baseball/Softball, Squash, Wrestling Make IOC Shortlist for 2020 Olympics
The International Olympic Committee placed wrestling, squash and a joint baseball/softball bid on the short list for sports to be considered for the 2020 Summer Olympic Games. Sport climbing, wakeboarding, wushu, karate, and roller sports did not make the
CrossFit Delta Logo to Become Symbol Across Reebok Fitness
Reebok’s CrossFit logo, featuring the red delta sign, will be added to items across Reebok’s fitness range starting July 1, according to a report from Bloomberg News…
Vail Resorts to Lease Canyons Resort from Talisker
Vail Resorts has entered into a long-term lease with affiliate companies of Talisker Corporation for Canyons Resort in Park City, UT. Under the lease, Vail Resorts has assumed all of the resort operations of Canyons while Talisker has retained its develop
Zamst to Sponsor CrossFit Star
Zamst, a maker of sports protective equipment, announced an endorsement deal with Annie Thorisdottir, a two time World Champion in CrossFit and the only woman to win back to back titles in 2011 and 2012.
OBIT: Doug Abromeit, 64, Co-Founder of USFS National Avalanche Center
Doug Abromeit, who helped start the U.S. Forest Service National Avalanche Center, died Sunday while mountain biking near his home in Idaho, the Associated Press reported…
OIA Launches Online Collaboration Tool for Domestic Manufacturers
Outdoor Industry Association (OIA) has launched an online collaboration tool for its new Made In America Working Group, a subgroup of the OIA Business Advisory Council (OIABAC). The online community uses a collaboration tool called Basecamp to enable memb
Kickstarter Campaign Raises $111,125 to Film Documentary of Historic Denali Expedtion
MercuryCSC, Distill Productions and NOLS say their Kickstarter campaign reached its $107,000 fund raising goal, which will enabling them to finance the filming of Expedition Denali, the first all-African-American attempt to summit North America's hig
Nike to End Livestrong Deal
Nike Inc. is ending its sponsorship deal with the Livestrong Foundation, the charitable organization founded by cyclist Lance Armstrong. The termination ends a nine-year relationship…
Grassroots Show Set for Ogden, UT
The Grassroots Outdoor Alliance (Grassroots) heads back to Ogden, Utah on June 10th for the thirteenth year of hosting the outdoor industry’s earliest trade show. This is the third consecutive year the Grassroots’ Spring Early Show has been he
Canfield’s of Omaha Joins Grassroots Outdoor Alliance
Canfield’s, which has done business in Omaha, NE for more than 65 years, has become the newest Retail Member of the Grassroots Outdoor Alliance…
Grassroots Outdoor Aliance to Donate 55 Bikes at Ogden Show
The Grassroots Outdoor Alliance (Grassroots) will host the first “Great Grassroots Bike Giveaway” in Ogden Utah at 5:30 p.m. Tuesday June 11. The event is scheduled for the second night of the annual Grassroots Early Show…
Jay Getzel Named New President at Mountainsmith
Blackstone Recreational Brands Business has named Jay Getzel as president of Mountainsmith, where he has been serving as director of sales and marketing. Getzel will begin his new job June, 1, according to Renee Pitra, president of Blackstone Recreational
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