Warner Bros. Consumer Products, with DC Entertainment, has partnered with Under Armour, Inc., to empower athletes and unleash their alter egos. Inspired by the popular DC Comics Super Heroes like Superman, Batman, Wonder Woman and more, the Under Armour A
Category: Outdoor
Puma to Sponsor Disney Soccer
Puma and ESPN Wide World of Sports Complex at Walt Disney World Resort have teamed up in a multi-year agreement that will showcase Puma soccer and elite soccer players. As part of this collaboration, Puma will become the official soccer equipment sponsor
Shawn Kemp to Headline And1 Summer Remix Basketball Tournament
NBA legend Shawn Kemp as well as Indiana Pacers star and And1 athlete Lance Stephenson will lead two teams as part of the launch of the 2013 AND1 Summer Remix Basketball Tournament. Music artists with a passion for basketball – Michael Bivins, Jermaine Du
SIA’s Industry Planner Calendar for 2014 Now Available
SnowSports Industries America (SIA) mailed out 16,000+ copies of the SIA Snow Sports Industry Planner to SIA Members this week as well as retail shops, resorts, media and industry organizations…
OIA Applauds U.S. Reps for Introducing MTB Bill
Outdoor Industry Association (OIA) applauded the U.S. House of Representatives for introducing a miscellaneous tariff bill. The MTB bill, which has been dubbed the U.S. Job Creation and Manufacturing Competitiveness Act of 2013, suspends import tariffs on
NRF: BTS Sales Expected to Decline
A combination of pent-up demand and a growing population of school children put 2012 back-to-school spending in the history books, leaving parents in 2013 with an array of school supplies that still work, and a significantly shorter shopping list. Accordi
ATC Names New Executive Director
The Appalachian Trail Conservancy’s (ATC) board of directors has appointed Ronald J. Tipton as the new executive director/CEO who will lead the organization beginning in late August…
Bauer Hockey Announces Preliminary Findings of Grow the Game Research
Bauer Hockey, Inc. announced the preliminary findings of an in-depth Canadian research study, which was conducted in partnership with Hockey Canada and is the first phase of its global effort to add 1 million new hockey players to the sport by 2022…
Sport Apparel Growth Offsets Licensed Apparel Declines in June
According to retail point-of-sale data compiled by SportScanInfo (SSI Data), Sport Apparel sales grew in the low-single-digits in units and dollars for the five-week fiscal month of June. The month has traditionally been a clearance month for retailers in
Nike Extends Endorsement Deal with Tiger Woods
Nike Inc. has signed a new contract with Tiger Woods, according to a report on ESPN.com. Nike first signed Woods when he turned pro in 2006…
SVP of Bikes Belong Rolls On to New Ventures
After four productive years, Bruno Maier, SVP of the bicycling advocacy organization Bikes Belong and national bicycling movement PeopleForBikes, has announced his resignation and plans to redirect his career…
First-Ever Field and Stream Specialty Store to Open August 16 in Pennsylvania
Dick's Sporting Goods announced its first specialty Field & Stream retail store will open on August 16, with a special ribbon-cutting ceremony and Grand Opening weekend celebration. The new Field & Stream store is located at 1000 Cranberry Square Dri
Bushnell Hires Trade Marketing Manager
Bushnell Outdoor Products, the provider of performance sports optics and outdoor accessories, said Eliza Graves has joined Bushnell as trade marketing manager…
Arc’teryx to Open First European Store
Arc'teryx is partnering with U.K. ski chain Snow+Rock to open its first stand-alone store in Europe. The new store will open on St Martin’s Courtyard in London’s Covent Garden, in August…
RECALL: 2,300 LED Lanterns Sold Exclusively by REI
Industrial Revolution of Tukwila, WA has recalled about 2,300 LED lanterns sold exclusively by REI because the wall charger plug can fail during normal use and pose a fire hazard…
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