Narrated by actor Bradley Cooper, Nike unveiled its new campaign, “Possibilities,” an homage to the 25th anniversary of ‘Just Do It.” The film begins with the line, “If you can run a mile, run a race, run a marathon, outrun a movie
Category: Outdoor
Under Armour to Sponsor University of Minnesota
Under Armour has signed on to supply uniforms, footwear and other athletic apparel for the University of Minnesota Duluth's sports team under a new five-year partnership…
Dick’s Sporting Goods and ESPN Introduce “Hell Week”
Dick's Sporting Goods and ESPN introduced Hell Week, an original documentary chronicling the Station Camp High School football team as they endure a preseason overnight training camp deep in the Tennessee mountains. The documentary debuts Thursday, A
Merrell Lands McCarthy as Next President
Wolverine Worldwide appointed Gene McCarthy as President of the Merrell brand, effective Aug. 26. McCarthy has more than 30 years of experience in the footwear and apparel industry, including leadership roles as SVP of footwear for Under Armour, co-presid
OIWC Launches Pilot Mentoring Program
The Outdoor Industries Women’s Coalition (OIWC) has announced the launch of a pilot mentorship program focused on the retention and advancement of women in the bicyle, outdoor and snow sports industries…
API Report Purports Synergy Between Oil, Gas and Outdoor Recreation Industries
U.S. counties have benefited from oil and gas development while preserving natural attractions such as local fishing, hunting, skiing and hiking, according to a new study released by the American Petroleum Institute…
Sequential Brands Unveils Plans for Heelys Relaunch
Sequential Brands Group, the owner of Heelys, has announced new plans for Heelys that include an overhauled and expanded footwear collection, global marketing plans and the expansion into new product categories including backpacks and back-to-school acces
2XU to Sponsor Ironman Foundation Running Team
2XU, the maker of performance sports apparel, has been appointed official compression partner of the Ironman Foundation Newton Running Ambassador Triathlon Team (IMF/NRTT)…
Russell Athletic Supports Uniform Giveaway
Russell Athletic brand ambassador and Washington wide receiver Pierre Garcon visited three Washington, DC area high schools, delivering their respective football teams with new Russell Athletic uniforms on Tuesday. The teams selected were from Thomas Jeff
Three Tennis Industry Pioneers Inducted Into Industry Hall of Fame
Three tennis industry leaders – Howard R. Gill Jr., Walter Montenegro and Sheldon Westervelt – will be inducted into the Tennis Industry Hall of Fame this summer, in recognition of their outstanding accomplishments and significant impact on the tennis ind
Leatherman Tool Appoints Pugeliese VP of Product Engineering
Leatherman Tool Group, Inc., parent company to Leatherman multi-tools and LED Lenser lights, has appointed Scott Pugliese vice president of product engineering of Leatherman Tool. Pugliese will be located at the Portland, OR manufacturing headquarters and
JustFab and ShoeDazzle to Merge
JustFab and ShoeDazzle announced that they have entered into a definitive agreement to merge the two industry leaders in a strategic move that will create the worldwide market leader in fashion subscription e-commerce, and redefine the way women shop onli
Soles4Souls Names Kevin Cherep as Chief Development Officer
Soles4Souls Inc., the not-for-profit institution dedicated to fighting poverty through the distribution of shoes and clothing, named veteran philanthropy executive Kevin Cherep as chief development officer…
Toms Commits to U.S. Donations
The founder of Toms, Blake Mycoskie, announced that the company has made a major commitment to children in the United States and through its Giving Partners will give at least one million pairs of new shoes by the end of 2014…
Lenzing Says Cotton Surplus Driving Down Fiber Prices
The Lenzing Group generated earnings in line with expectations in the first half of 2013, but considerably below the first half of 2012 as a global surplus of cotton drove down the average price for its fibers 25 percent…
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