Wolverine introduced the Wolverine Guardian Project and signed up wildland firefighter Garth Levin as its 2013 Ambassador. The program is a partnership between the brand and people who work outdoors and are dedicated to guarding, protecting and serving…
Category: Outdoor
SmartWool Relocates European Office and Strengthens Global Brand Team
SmartWool has relocated its European headquarters from the UK to the VF Corporation (VFC) Europe office in Lugano, Switzerland…
Balega Gives Back Through Multiple Charitable Projects
Balega, a South African company with headquarters located in North Carolina, currently leads fundraising initiatives through several programs and partnerships that range from contributions aiding African anti-poaching organizations to the U.S.-based Breas
Cross Optical Sales Up Nearly 18 Percent in Second Quarter
A.T. Cross Company reported sales of its Cross Optical Group (COG), which owns the Costa and Native eyewear brands, reached $32.4 million, a quarterly record for the business and an increase of 17.9 percent compared to last year…
High 5 Gear To Sponsor Professional Bowling Association
The PBA has announced a new three-year agreement with High 5 Gear to become the official PBA Tour bowling jersey manufacturer, replacing Gemini Custom Apparel…
SFIA Announces Winners of Inaugural Future Leaders Program
The Sports & Fitness Industry Association (SFIA) announced the inaugural 2013 class of the Future Industry Leaders Scholarship Program. The winners include employees from MC10, Easton-Bell, Johnson Health Tech, Under Armour and Life Time Fitness…
Quiksilver Loses Trademark Case
A California jury awarded a $3.6 million jury verdict against Quiksilver Inc. after finding the company willfully infringed World Marketing, Inc.'s longstanding federally registered “Visitor” brand with the launch of its VSTR line endorsed by champio
Pacific Vector Signs Licensing Agreement with Street League
Pacific Vector Holdings Inc. has signed a licensing agreement with Street League, Inc. to open retail stores under the SLS banner and to manage the SLS e-commerce business…
Taos Footwear Appoints Taryn Rose as Ambassador
Taos Footwear appointed footwear veteran and orthopedic surgeon, Dr. Taryn Rose, as its brand spokesperson. Rose is mostly known for her namesake footwear company and her numerous awards and honors…
PHIT Highlights Physical Activity Studies
The results of four separate recent studies uncovered by PHIT America confirm the positive correlation between exercise and good grades…
Rocky Brands Q2 Revenues Jump 34 Percent
Rocky Brands, Inc., the parent of the Rocky, Georgia Boot, Durango and Lehigh footwear brands, reported sales the second quarter increased 33.8 percent to $59.4 million versus net sales of $44.4 million for the second quarter of 2012. The company reported
OIA Challenges House to Preserve Land and Water Conservation Fund
Outdoor Industry Association (OIA) again urged leaders in the U.S. House of Representatives to preserve funding for public land management and programs on the off chance it be taken up in coming weeks…
Icebug Hires New North American Rep Groups
Icebug Footwear has hired four new rep groups to cover the Midwest and West Coast regions, effective immediately…
Freewaters Signs Exclusive Footwear Partnership with Bruce Brown Films
Freewaters, the maker of casual footwear, announces an exclusive partnership with Bruce Brown Films celebrating the 50th anniversary of Brown’s legendary movie, The Endless Summer…
Zhik and Nautica Official Apparel Suppliers of Australian Sailing Team
The Australian Sailing team has partnered with Australian technical apparel producer Zhik, and leading global lifestyle brand Nautica…
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