At last week’s inaugural SFIA’s Industry Leaders Summit in Baltimore, the industry’s top execs explored social media’s growing influence, emerging digital technologies, nascent global opportunities and the creep of government regul
Category: Outdoor
Sports And Fitness Executives Praise Inaugural SFIA Industry Leaders Summit
Executives from the sports and fitness industry praised the inaugural SFIA Industry Leaders Summit which was held in Baltimore, MD in The Four Seasons Hotel September 25-26. Attendees gathered to discuss the future of the industry and learn how they can b
Srixon Resigns Graeme McDowell to PGA Tour Staff
Graeme McDowell has agreed to terms on a multi-year contract extension with Srixon to remain a member of their PGA Tour staff. Winner of the 2010 U.S. Open and a nine-time winner on the European Tour, McDowell will continue to play Cleveland woods, Srixon
Sustainable Packaging Coalition Seeks Input on Green Marketing Practices, Litigation
The Sustainable Packaging Coalition (SPC) is seeking examples of FTC Green Guide enforcement, third-party lawsuits on green marketing claims, examples of meaningful claims, and consumer research in its quest to help marketers promote the sustainable attri
Solomon’s Ragnar Trail Relay Race Coming to Atlanta in 2014
Ragnar Trail Relays presented by Salomon will come to Georgia for the first time next year as Ragnar Trail Atlanta. The April 4-5, 2014 event marks the seventh Ragnar Trail event launched since the inception of the new trail race series in 2013…
Toms to Open Haiti Factory in 2014
Toms will be opening a manufacturing plant in Haiti by the first quarter of 2014. The news was revealed by Toms Founder Blake Mycoskie at the Clinton Global Initiative’s annual meeting this week in New York…
Chariot Brand Sunsets as Thule Launches Active with Kids Category
Thule has rebranded the Chariot line of bike trailers and carriers it acquired in 2011 under the Thule name and tucked that business into its new Active with Kids category, which it will now develop alongside its bike and outdoor gear carriers…
Fila to be Introduced to Bata Shoe Museum Sneaker Exhibit
On Saturday Sept. 28, 2013, Fila will be formally introduced to the “Out of the Box: The Rise of the Sneaker Culture” exhibit at the Bata Shoe Museum in Toronto, Ontario. This exhibit, which was launched in April 2013, was the first North American exhibit
Ashworth Golf Becomes Official Apparel Supplier of Presidents Cup U.S. Team
Ashworth Golf, which is part of TaylorMade-Adidas Golf, will be the official apparel supplier of the U.S. Team at The Presidents Cup 2013, to be held on Oct. 1-6 at Muirfield Village Golf Club in Dublin, Ohio. In addition to the 12 playing members of the
Patagonia Names Top Surfer to Manage European Surf Business
Patagonia Europe announced that Gabriel Davies, one of the continent's best known surfers, will start work as its surf manager beginning Oct. 1 2013. Davies has been working at Quiksilver for 20 years, involved with marketing, team, product and compe
UK Survey Shows Strong Growth in Sporting Goods Sales in September
More than six in 10, or 65 percent, of the United Kingdom's recreational goods retailers said sales grew in September, while none reported sales declines, according to the Confederation of British Industry’s (CBI) latest monthly Distributive Tr
Columbia Sportswear Names Billabong Exec to Head European Business
Columbia Sportswear Company finally appointed an executive to lead its lagging European business. Franco Fogliato, who has managed Billabong's European business since 2004, will start Nov. 4 as Columbia Sportswear's new SVP of Europe, replacing
Gordini USA Names Mike Fowler Brand VP of Sales and Marketing
Gordini USA appointed Mike Fowler as the brand’s vice president of sales and marketing, which will include responsibility for internal and external sales teams for Gordini, DROP, licensed product and…
Nike and Puma Remain Among Top Users of Organic Cotton
Nike and Puma were the third and fourth largest users of organic cotton, according to 2012 Organic Cotton Market Report, which is published by the Textile Exchange. The report shows that 71 percent of respondents are planning to increase organic cotton pr
New Balance to Sponsor IAAF Gold Label Maratona di Roma
New Balance announced today the signing of a multi-year sponsorship deal with the IAAF Gold Label Maratona di Roma. The company will serve as the official athletic footwear and apparel sponsor starting with the 20th anniversary Maratona di Roma, which wil
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