Hi-Tec Sports has appointed Brian Cyr as U.S. poduct and design director for Hi-Tec U.S. A. As Hi-Tec’s first U.S.-based product and design director, Cyr is responsible for the development and design of U.S.-specific footwear. He reports to Hi-Tec’s Global Design and Development Director Garie Sellar, who is based at the company’s global headquarters in Amsterdam.

“Brian is the ideal choice for our first U.S. product and design director,” said Simon Bonham, Hi-Tec U.S.A CEO. “He brings to Hi-Tec both deep experience in footwear design and the U.S. outdoor market, and a personal passion for the outdoors. We are excited to introduce his first, innovative designs to U.S. consumers in Fall 2014.””

Cyr, pictured at right, was with Hi-Tec for five years as director of outdoor product development from 2002 through 2006. During that time, he created the Altitude IV day hiker, one of the brand’s bestsellers for the past 10 years. He also initiated, built and managed the satellite Hi-Tec and Magnum Design/Development Center in Portsmouth, NH.

Cyr’s extensive outdoor footwear design career also includes Kamik, where he was product line manager and lead designer, Timberland, where he was lead footwear designer for Men’s and Boots for five years, and Saucony, where he held the position of lead running and performance footwear designer. He also has worked with Cyrious Design as a senior design and development consultant, with clients that included Patagonia and GoLite Footwear. Most recently, he was director of product development (Outdoor and Casual) and lead designer at E.S. Originals.

“I am thrilled to return to my Hi-Tec roots and help this innovative company further expand in the United States,” said Cyr. “Hi-Tec is a company of talented, passionate professionals who are also great people, and I’m excited to be collaborating with them again.”

Cyr graduated from Massachusetts College of Art & Design with a BFA in Industrial Design. A lifelong New Englander, he lives with his wife and five children in southern New Hampshire, alongside a lake and near numerous hiking trails. In his free time, Cyr enjoys anything outdoors, including snowboarding, inline skating, ice hockey and baseball.