REI announced SVP of Marketing Angela Owen and SVP of Merchandising Lee Fromson have both left the company. The retailer promoted Annie Zipfel to the position of vice president of marketing and named Susan Viscon as vice president of merchandising…
Category: Outdoor
2014 Outlook: Cautious Optimism Found for 2014
With the arrival of a chilly temperatures for the first time in two years helping provide a lift to winter categories in December and early January, the sporting goods industry apparently closedthe year with more of a glass-half full outlook than the last
Trek Acquires Electra Bicycle Company
Trek Bicycle has acquired the Electra Bicycle Company. Joining the Trek family provides Electra with business and logistical support as well as distribution assets that will ensure the growth of the lifestyle cycling brand. Terms were not disclosed…
New Li and Fung Unit to Focus on Worker Safety
Li & Fung Limited has created a new business unit to focus more intensely on factory and worker safety following recent tragedies in the garment industry, as well as the on-going needs of its global vendor base…
Black Diamond CEO Named Director of Fed’s Salt Lake City Branch
Black Diamond Inc. President and CEO Peter Metcalf has been named a Director of the Salt Lake City Branch of the Federal Reserve Bank of San Francisco for a three-year term that begins Jan. 1, 2014…
Consumer Confidence Heads Upward in New Year
2014 is off to a solid start with an upturn in consumer confidence…
Bohning Archery Announces New Director of International Sales
Holly Henrickson, of Cadillac, Michigan has been named Director of International Sales for Bohning Archery…
Magpul Industries to Leave Colorado
Magpul Industries announces that it is relocating its operations to Wyoming and Texas…
Court Sides with Nike in Rory McIlroy Equipment Deal
A Californian court ruled that Nike acted within the law when signing Rory McIlroy on a $20 million a year equipment contract in 2012…
F1 Champ’s Ski Accident Reignites Helmet Debate
The skiing accident that left former Formula One race car champion Michael Schumacher in a coma last weekend has reignited debate over why serious head injuries are rising among skiers and snowboarders even as helmet use has grown dramatically…
IBM Digital: Holiday Online Sales Rise 10.3 Percent
According to the IBM Digital Analytics Benchmark, fourth quarter online sales were up 10.3 percent year over year…
Columbia Sportswear Commences New Venture in China
Columbia Sportswear Company said its joint venture with Swire Resources Ltd. commenced operation as planned on Jan. 1, 2014. Also, as previously planned and announced, 29-year Swire Resources veteran Samson Wong was appointed president of the joint ventur
Gander Mountain to Open Store in Greenfield, IN
Gander Mountain is opening a new location in Greenfield, set to open in the spring of 2014…
Consumer Confidence Rebounds in December
The Conference Board’s consumer confidence index rebounded in December after falling in November. The index now stands at a reading of 78.1 (1985=100), up from 72.0 in November…
Puma Golf Signs Graham DeLaet
Puma Golf announced the signing of rising PGA Tour star Graham DeLaet…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal