Following Electric’s recent brand reset, Electric Europe has undergone important structural changes to take the next steps of its growth plan. Along with the consolidation of its back office, the Hossegor based company now has a new sales team in place for Europe.
In France, Jérémie Grynblat, formerly the Skate Team manager, will be in charge of developing sales in the Paris and North-West regions. Newly appointed Alice Moureaux will cover the French Alpine region and the South-East.
Former Sole Technology employee Eduardo Gonzalez Sanchez will be managing sales in Spain East to North-West. Italy will be handled by Luca Angelucci’s Friendistribution company under a general agency agreement.
In the United Kingdom, Electric will be represented by Matt Burt and Mat Horwood, respectively in charge of sales for Snow specific products and Lifestyle collections.
In Germany, Sebastian Moskwa is the new general agent along with Electric specific rep Frank Schnitzius. Belgium and Luxembourg will be covered by What’s Up agency, owned by industry pioneer Michel Morsa.
“Our company is going through tremendous transformations. We now have a new sales team in place with individualswho all bring on specific expertise and diverse snow and lifestyle experiences. I am absolutely thrilled to take up new challenges in 2014 and beyond with them and to start a new chapter in the life of Electric Europe ” said Anthony Cazottes, General Manager of Electric Europe.
Electric is a global, premium sport and lifestyle accessory brand rooted in Southern California’s rich action sports, music, art and customization culture. Electric designs and markets an extensive line of watches, sunglasses, snow goggles, snow helmets, bags, apparel and accessories. In 2011, Electric became part of the Kering group.
