Adidas announced a long term partnership with Oscar nominated, Grammy Award winning star Pharrell Williams. The first Adidas Originals x Pharrell Williams products will debut in the Summer of 2014…
Category: Outdoor
Danner Hires Sales Agency to Support Lifestyle Collection
Danner boots has hired the Foundation sales agency to handle national sales for the brand’s premium Stumptown footwear line, a 100-‐percent USA made collection that puts a modern twist on classic Danner styles…
Command Arms and Accessories Appoints New CEO
Command Arms & Accessories (CAA) is announces the appointment of LTC Mikey Hartman as CEO…
Washington Task Force on Parks and Outdoor Rec To Meet
Washington Gov. Jay Inslee’s new Blue Ribbon Task Force on Parks and Outdoor Recreation will hold its first meeting April 9. At the meeting, a 28-member task force that includes Outdoor Research CEO Dan Nordstrom, will develop an action plan and rec
U.S. Fish and Wildlife Service to Distribute $1.1 Billion to State Wildlife Agencies
Secretary of the Interior Sally Jewell announced that the U.S. Fish and Wildlife Service will distribute nearly $1.1 billion in excise tax revenues paid by sportsmen and sportswomen to state and territorial fish and wildlife agencies to fund fish and wild
Fuji Bikes to Manufacture Design Contest Winner
Fuji Bikes has partnered with Oregon Manifest and Levi's to sponsor a bike design competition which partners design firms in five American cities with American bicycle craftsmen to create the Ultimate Urban Utility Bike. Fuji has committed to manufac
Lululeman’s New Yogi Brings New Vision
Lululemon Athletica Inc. reported a rather blasé fourth quarter, with almost flat year-on-year profit on a comparable-store sales decline of 2 percent, its first quarterly drop since 2009. Its first-quarter and full year outlook also called for basically
Sport Chalet Seeking National Reach
At Telsey Advisory Group’s 6th Annual Spring Consumer Conference last week, Craig Levra, Sport Chalet’s chairman, CEO and president, said he expects Sport Chalet to be “at least twice its size” within five years with a goal of ulti
Riddell Enters New Agreement with NFL for Collectibles
Riddell signed a new agreement with the National Football League as the exclusive licensee for collectible helmets. The new deal comes less than two months after the NFL chose not to renew a deal with Riddell mandating that any players wearing non-Riddell
Xenith Becomes an Official Supplier of the NFL
Xenith, LLC, based in Lowell, MA, announced that it has become “An Authorized Supplier of Helmets to the NFL.” Xenith football helmet technology has been on the field since 2009 at all levels of play and a growing number of NFL players have ch
Head NV Withdraws Share Buy Back Offer
Head NV withdrew an offer to buy back 19.2 million of its shares Tuesday after shareholders tendered just 85 percent of the minimum it set for the conditional offer…
PVH Corp’s Q4 EPS Beats Guidance
PVH Corp. reported fourth-quarter revenues increased 25 percent to $2.052 billion, boosted by the acquisition of Warnaco, which includes the Speedo brand…
Outdoor Industry Association Launches New Market and Consumer Insight Products
Outdoor Industry Association’s (OIA) Market and Consumer Insights department launched a suite of new products Wednesday to help the trade association's members understand trends and emerging dynamics impacting the outdoor industry. The intent i
Garmin to Promote Action Camera and Sports Watch at Tough Mudder Events
Garmin International Inc. has secured a sponsorship as the official action camera and training watch sponsor of 2014 Tough Mudder events, where it will promote its new VIRB Elite action camera and a multi-sport version of its fçnix 2 sports watch…
Mavic Hires Online Price Monitoring Service
Mavic, Inc. has hired an online price monitoring, brand protection, and channel management company to manage its Minimum Advertised Price (MAP) policy online…
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