BSN Sports, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets,  has completed the acquisition of East Texas Sports Center, Inc.  based in Marshall, TX. 

East Texas Sports Center (“ETSC”), family owned and operated since 1974, is a leading distributor of team apparel and equipment in the eastern part of Texas. Prior to this acquisition ETSC was a member of the Sports INC. buying group.

“We are thrilled to welcome the men and women of ETSC to the BSN Sports family”, said Adam Blumenfeld, the company’s Chairman and CEO. “Paul Reynolds and his team share our values and vision for the future. Their commitment to service, excellence and growth is a perfect cultural fit with the more than 400 sales professionals we have nationwide. We welcome ETSC to the BSN Sports Team and look forward to continuing to change the game together.”

Paul Reynolds commented: “It is a pleasure for us to join the most forward looking and innovative company in Team Sports. BSN presents us an opportunity to operate as efficiently as possible within the framework of an organization that may be tall, but thinks small. I think the combination of the personal relationships we have built in local communities for nearly five decades with the support and infrastructure of BSN Sports makes for a great match. We look forward to a long and bright future with our new family members at BSN Sports. ”

Blumenfeld concluded: “With the addition of ETSC, we have added over 100 career-minded sales professionals in the last twelve months. This would be impossible without the tireless efforts of Tevis Martin, our Executive Vice President; Bob Dickman – Director of Acquisitions; Michael Caravati – Director of Recruiting, and the numerous support and transition teams that make it all happen without missing a beat. We have recently added valuable team-mates across the USA, including Colorado, Oklahoma, California, Mississippi, West Virginia, Ohio, New York, Florida and Tennessee. We continue to seek partners that share our values and have a passion for building lifelong relationships with customers.”

BSN Sports is the nation’s leading marketer and distributor of sporting goods equipment and apparel. The company has more than 400 sales professionals serving local communities, supported by a network of 70 territory managers; more than 3.0 million catalogs and a family of websites focused on enriching the experience of sports and physical education in more than 100,000 institutions nationwide. On June 26, 2013 BSN Sports merged with Herff-Jones, a leading supplier of class rings; caps and gowns; yearbooks;  cheerleading products and competitions. Collectively the company now sports more than 1000 teammates serving schools in local communities.  Herff Jones, headquartered in Indianapolis, IN, is one of the nation’s oldest employee-owned organizations.