Lost Surfboards has named surf industry veteran Dave Lester as its first general manager.
The company created the position to have one person overseeing day-to-day operations as it continues to grow globally. Lester comes to the position from Quiksilver, where he served as vice president global of the wetsuit division. He has also worked for Rip Curl.“Dave will be overseeing all aspects of our surfboard business with his major focus being on sales, shop relationships, production, operations and marketing,” said Lost Surfboards Co-Founder Mike Reola.
“Dave has so much experience in the business and is such a core surfer,” added Co-Founder Matt Biolos. “His skill set, relationships and experiences are just what we were looking for in a general mnager. He is going to help us organize and streamline our surfboard business so that it runs more efficiently.”
| Mike Reola, Dave Lester and Matt Biolos post with some inventory at Lost Surfboards in Irvine, CA. |
Lester said orders from an impressive roster of international and domestic athletes testify to the quality of Lost Surfboards.
