Representatives of the European Cyclists' Federation have thrown their support behind an initiative to create a World Cycling Alliance (WCA), a worldwide network of non-governmental organisations that will advocate for cycling before international in
Category: Outdoor
Invista Says New Corn-Based Lycra to Be Available in Time for Fall 2015 Collections
Invista, which owns the Lycra brand, said it will make a bio-derived version of its Lycra spandex fibers available worldwide in time for fall/winter 2015 apparel fabrics and garments…
Christensen Arms Partners with Laura Burgess Marketing
Firearm manufacturer Christensen Arms has signed Laura Burgess Marketing (LBM) as their public relations and marketing partner…
Report: Adidas Close to Securing Manchester United Deal
Adidas is close to securing a £60 million-a-year deal with Manchester United, according to the Daily Mail. Nike's original £300 million, 10-year deal expires in June 2015…
Target’s CEO Resigns
Gregg Steinhafel, the chairman and CEO of Target during the retailer's massive breach of customer data last year, has left the company effective immediately…
Skechers Signs Elite Athlete Kara Goucher
Skechers Performance Division announced the signing of long-distance runner, Kara Goucher, to the Skechers Performance Elite Team. The multi-year agreement names Skechers Performance Division as Goucher’s official footwear sponsor and will feature t
Gander Mountain to Open in Mobile, AL
Gander Mountain will open a new location in Mobile, AL in the fall. It will represent the outdoors retailer's seventh Alabama store…
Adidas Partners with Top NFL Draft Prospects
Adidas announced partnerships with top draft prospects Sammy Watkins of Clemson and Carlos Hyde of Ohio State…
Nautilus, Inc. First Quarter Revenue Increases 21 percent
Nautilus, Inc. reported net sales for the first quarter of 2014 totaled $71.9 million, a 21 percent increase…
Longstreth Sporting Goods Announces USA Field Hockey Sponsorship
Longstreth Sporting Goods announced a long-term sponsorship agreement with USA Field Hockey…
Danner Opens First Retail Store in State of Washington
Danner boots announced the opening of a new retail store in Renton, WA on May 5, 2014…
Black Diamond Inc. Says Spring Apparel, POC Fueled Q1 Growth
Black Diamond, Inc. reported the launch of its spring apparel line and strong results at its POC ski helmet business helped push sales up 7 percent to $54.5 million in the first quarter ended March 31. The company remains on track to meet its revenue and
Outdry Obtains Injunction in Italian Patent Litigation
Columbia Sportswear Company said an Italian court authorized the seizure of certain Amphibiox products after ruling they infringed on a patent held by Columbia's Italian-based subsidiary OutDry Technologies…
Contour Unveils Global Distribution Partners
Point-of-View (POV) camera maker Contour unveiled its global distribution partners, including…
Darby Communications Expands with NYC Office
Darby Communications announced the opening of a satellite office in Manhattan. During its 10 years of operation, the Darby Communications team has built strong business relationships with outdoor recreation, wellness and lifestyle editors in the New York
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