PeopleForBikes President Tim Blumenthal has been appointed to the international steering board for the World Cycling Alliance, which was launched at the Velo-city Global conference in Adelaide last month to create a global advocacy network that will lobby
Category: Outdoor
Booker to Start as Fischer Skis US President and CEO July 7
Fischer Sports confirmed it had selected Willy Booker as the new President and CEO of Fischer Skis US LLC., effective July 7, 2014…
Sponsor Adidas Concerned With FIFA Corruption Claims
Adidas released a statement expressing its concern about allegations of corruption at FIFA, the world governing body of soccer that is has long sponsored and that kicks off the World Cup 2014 Thursday….
PrimaLoft Changes International Leadership
Primaloft Inc. has added Asia to the responsibilities of Jochen Lagemann, formerly managing director for only Europe, named a sales director for the Americas, added a sales manager for Europe and filled a new sales manager position for Scandinavia in a bi
SealSkinz Announces New Brand Identity
SealSkinz, makers of waterproof, windproof and breathable accessories, unveileda new brand identity. After undertaking a year-long process to understand their brand perception and the needs of their users in the UK and globally, SealSkinz…
DSW Announces Finalists in its Shoe Lovers Care Philanthropic Program
DSW Inc. is giving back to the community once again through its Shoe Lovers Care Leave Your Mark program. After reviewing almost 200 nonprofit organizations that were nominated by DSW employees nationwide, the popular retailer has selected 7 finalists: Al
Wolverine Worldwide Named Advocate Of The Year
Wolverine Worldwide and its Merrell brand have been honored with two key awards from the Footwear Distributors and Retailers of America (FDRA)…
Wilderness Systems Names Record 36 Anglers to 2014 Pro Staff
Wilderness Systems named a record 36 professional anglers to its 2014 Pro Staff in a bid to push the sport of kayak angling to the next level through competition, instruction, and product development…
Kwik Tek Enters Winters Sports Market with Synergy Sportz Acquisition
Kwik Tek Inc., the Denver-based manufacturer of Airhead and Sportsstuff watersports products, has acquired Synergy Sportz, which manufactures Yukon Charlie’s and Sherpa snow shoes and trekking poles as well as Slip Nots winter traction devices…
Vail Resorts Reports Tahoe Region Retail Sales Rebounded in Fiscal Q3
Vail Resorts Inc. reported retail sales increased at its stores in the San Francisco area and in and around its three resorts in Lake Tahoe in the fiscal third quarter ended April 30 thanks to a storm in early April that sent Californians flocking to the
Study Shows Protected Bike Lanes Working in Five U.S. Cities
A protected bike lane increases bike traffic on a street by an average of 72 percent, according to unprecedented research cycling advocates will use to lobby for greater public funding of such infrastructure…
Nordica USA President Departs for CEO Post at Fischer Sports USA
Tecnica Group SpA announced that Willy Booker resigned as president of Nordica USA to accept the position as CEO of Fischer Sports USA. The changes comes as Nordica reviews its brand positioning and strategy, according to Peter Weaver, who serves as CEO o
GoPro Names Seasoned Technology Executive as President
GoPro, which is preparing for an initial public offering, named technology heavyweight Tony Bates as president. Bates comes from Microsoft, where he served as EVP for business development, strategy and evangelism. He has served as CEO of Skype, held seni
Fobus Holsters and Mission First Tactical Announce Joint Director
Fobus Holster and Mission First Tactical welcome Matt Smith on board to serve in a dual role as the director of sales and operations for both brands…
Quickfire Productions Adds to the Team
Quickfire Productions, a full-service video content production company specially tailored for the needs of the outdoor market has added two new members to their team…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal