Nearly 16 million people in the U.S. watched the country’s World Cup opener on TV. The Nielsen company says 11.1 million people who saw the U.S. beat Ghana, 2-1 on Monday on ESPN represented that network’s biggest audience for a soccer match..
Category: Outdoor
Registration Opens for Outdoor Retailer Ragnar Relay Race
Ragnar Relay Events and Outdoor Retailer (OR) have teamed up to stage a Relay Challenge in support of the Outdoor Industries Women’s Coalition (OIWC). The event slated for Friday, Aug. 8 is a 9-mile relay race held on day three of the Outdoor Retail
Push Adds Two to Board, Prepare to Ship Fitness Band
Push, a Toronto company that plans to begin shipping a fitness tracker this summer, named a banker and a media executive to its board of directors…
Battenfeld Announces Key Management Promotions
Battenfeld Technologies has announced two key promotions in its senior management team…
Osage County Guns Hires New Marketing Manager
Osage County Guns announces the hiring of Kevin Creighton as its new marketing Manager…
Trade Groups Say Proposed Prop 65 Changes Might Make Matters Worse
Trade groups representing apparel, footwear and travel goods manufacturers say proposed changes to the California Safe Drinking Water and Toxic Enforcement Act of 1986 that were supposed to reduce frivolous “shake-down” lawsuits could have the
Labor Shortages Hinder Compliance at Chinese Footwear Factories
Labor shortages in China continue to hinder social compliance efforts at footwear factories, according to the Footwear Distributors and Retailers of America's fifth annual survey of factories…
Nike Unveils Proprietary Digital Ink Printing Process
Nike has introduced the Nike Elite Digital Ink printing process, a proprietary system of creating socks “that are as vibrant as the sneakers they are paired with.”…
CurrexSole Selects Snowden and Co. as West Coast Sales Agency
CurrexSole, Europe’s leading athletic insole brand, has named Snowden and Co. to spearhead its launch in California, Nevada, Arizona and Hawaii…
SmartWool Makes List of 50 Strongest Sportswear Brands
Smartwool noted that it has broken into the top 50 sportswear and apparel brands in the United States as ranked by the 2014 edition of The SportsOneSource Group's Brand Strength Report…
Bass Pro Plans Store for East Ridge, Tennessee
Bass Pro plans to open a store in East Ridge, TN, near Chattanooga…
The North Face Opens Voting on $25,000 Explore Fund Grant
The North Face's Explore Fund awarded grants of $5,000 to 15 projects dedicated to getting more youth outside and opened voting on which of 10 organizations should win a grant of up to $25,000…
Maverik Lacrosse Founder Launches Tea for Active People
Former professional lacrosse player and entrepreneur, John Gagliardi, has launched Titan Tea, a tea created for active people…
Hoka One One Hires Backbone Media for PR
Hoka One One, a division of Deckers Outdoor Corporation, has selected Backbone Media as its public relations and social media agency of record…
NSSF: Hunting on Public Lands at Risk!
According to a National Shooting Sports Foundation press release the Humane Society of the United States (HSUS), along with other anti-hunting groups and individuals, filed a petition with the Interior Department demanding rules against hunting with tradi
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