Smartwool noted that it has broken into the top 50 sportswear and apparel brands in the United States as ranked by the 2014 edition of The SportsOneSource Group's Brand Strength Report.
This marks the first time that SmartWool has made the top 50, which is compiled using a proprietary Brand Strength Index (BSI) rating system developed by The SportsOneSource Group over seven years ago. SmartWool is the only Merino-based performance brand to join the ranks of Nike, Adidas, The North Face, and Vans on the top 50 list.
“SmartWool enjoys immense brand loyalty within core snow, outdoor and run channels,” says Mark Satkiewicz, SmartWool’s president. “But what this study confirms is that we are successfully scaling SmartWool’s brand promise of uncompromising innovation and quality while resonating with a wider spectrum of consumers.”
The 2014 report ranks SmartWool 47th on the overall list, just behind PowerBar and ahead of Toms, Keen and Garmin. However, consumers rated SmartWool fourth overall for “Product Quality” among apparel makers, placing the Colorado-based brand behind Jordan and ahead of The North Face in the top 10. Carhartt, Patagonia and Jordan were the top three brands, respectively, in the “Product Quality” category.
“A top-10 result in ‘Product Quality’ just means that we are doing our job,” adds Satkiewicz. “We work every day to earn the trust and loyalty of consumers who prioritize quality apparel. Our 100% Satisfaction Guarantee delivers on this commitment.”
The SportsOneSource Market Research Group developed its Brand Strength Index around four key criteria: consumers’ uncompromising commitment to the brand and respondents’ likelihood to purchase, as well as aided and unaided brand awareness. The 2014 report includes results derived from an April 2014 online survey polling 4,201 respondents on the brand strength of more than 300 athletic, outdoor and sportsman’s brands. SmartWool’s inclusion among the top 50 brands on the index, and its scoring in the top 10 for “Product Quality,” are testaments to the company’s 20-year heritage as a leader in premium Merino socks, apparel and accessories.
For more information on the “Brand Strength Report for 2014,” including methodologies, read the June 2 edition of SBG Weekly at http://issuu.com/sportsonesource/docs/sgbw_1422hi.
“SmartWool enjoys immense brand loyalty within core snow, outdoor and run channels,” says Mark Satkiewicz, SmartWool’s president. “But what this study confirms is that we are successfully scaling SmartWool’s brand promise of uncompromising innovation and quality while resonating with a wider spectrum of consumers.”
The 2014 report ranks SmartWool 47th on the overall list, just behind PowerBar and ahead of Toms, Keen and Garmin. However, consumers rated SmartWool fourth overall for “Product Quality” among apparel makers, placing the Colorado-based brand behind Jordan and ahead of The North Face in the top 10. Carhartt, Patagonia and Jordan were the top three brands, respectively, in the “Product Quality” category.
“A top-10 result in ‘Product Quality’ just means that we are doing our job,” adds Satkiewicz. “We work every day to earn the trust and loyalty of consumers who prioritize quality apparel. Our 100% Satisfaction Guarantee delivers on this commitment.”
The SportsOneSource Market Research Group developed its Brand Strength Index around four key criteria: consumers’ uncompromising commitment to the brand and respondents’ likelihood to purchase, as well as aided and unaided brand awareness. The 2014 report includes results derived from an April 2014 online survey polling 4,201 respondents on the brand strength of more than 300 athletic, outdoor and sportsman’s brands. SmartWool’s inclusion among the top 50 brands on the index, and its scoring in the top 10 for “Product Quality,” are testaments to the company’s 20-year heritage as a leader in premium Merino socks, apparel and accessories.
For more information on the “Brand Strength Report for 2014,” including methodologies, read the June 2 edition of SBG Weekly at http://issuu.com/sportsonesource/docs/sgbw_1422hi.
