CurrexSole, Europe’s leading athletic insole brand, has named Snowden and Co. to spearhead its launch in California, Nevada, Arizona and Hawaii. Together, the companies seek to expand the west coast presence and availability of the performance insoles following a successful launch in east coast specialty running retail stores earlier this year.
Based on the latest sports-science research findings and designed with patented technologies, CurrexSole performance insoles are designed to improve the foot ecosystem for runners, radically improve comfort levels and prevent injuries.
Frank Snowden, owner of Snowden and Co., will lead and represent CurrexSole with the relationships, knowledge and expertise he uses to represent accessory brands CEP Compression, Clif Bar, Nathan and Balega throughout the west coast territory. Currently, CurrexSole insoles are available at select Fleet Feet stores (Stockton, Menlo Park, Aptos, Burbank and Monterrey, CA), Sole 2 Soul Sports, Running Warehouse, A Runners Circle (Los Angeles), Top to Top and Village Runner. Snowden is eager to add CurrexSole to his successful accessory line up beginning July 1st.
“CurrexSole complements our great accessory brands and we are happy to represent the most promising arrival in the insole category that we have seen for years,” says Snowden.
Lutz Klein, CEO and MD of CurrexSole Americas, seeks to achieve competitive retail and sales goals for the west coast and was approached by Snowden to tackle the objective. “We are very excited that one of the top sales agencies for U.S. running specialty has decided to partner with CurrexSole,” comments Klein. “Both parties are motivated by a shared drive for increased sales and to introduce a new school of thought within the insole category to the west coast.”
