Feetures! Appoints PR Agency

Feetures!, a performance sock brand serving the specialty run market, has partnered with public relations firm, Darby Communications…

Nuun to Sponsor All-Diabetes Sports Team

Nuun, the electrolyte sports drink serving bike, run and outdoor specialty channels, formed a new partnership with Team Novo Nordisk, a global all-diabetes sports team of cyclists, triathletes and runners, spearheaded by the world’s first all-diabet

Charlotte Unveils Plans for $35 Million Bike Trail

The City of Charlotte, North Carolina unveiled a plan to raise $35 million in bond money for construction of 14 miles of contiguous bike trails that would complete a 30.6 million bikeway parallel to the city's light-rail line…

SKLZ Makes Key Hires

SKLZ, the maker of athletic training devices, hired Jason Cromer as director, brand management and creative strategy and Walter Nolen as baseball category manager…

Academy Sports to Enter Louisville with Three Stores

Academy Sports + Outdoors plans to open a third planned Louisville-area store located in Elizabethtown, KY, scheduled to open in 2015. Academy previously announced stores opening in Louisville and Middletown, which will both open prior to the 2014 holiday