Technical outdoor apparel and backpacking brand, Bergans of Norway has joined the Conservation Alliance.
Since its inception in 1989, the Alliance has contributed close to $13 million to grassroots conservation groups throughout North America. As a member of the Conservation Alliance, Bergans of Norway will play a key role in the distribution of Conservation Alliance grant funds, and will also have the opportunity to nominate two specific projects and cast one ballot during each bi-annual grant funding cycle.
“We are proud to partner with the Conservation Alliance because of their grassroots efforts to protect wild and natural areas. They help ensure people, have open spaces to visit, interact with and play in, now and in the future. It's an effort we need to be a part of,” said Keith Patterson, Bergans USA's VP of sales and marketing.
The Conservation Alliance's mission is “to engage businesses to fund and partner with organizations to protect wild places for their habitat and recreation values.” The Conservation Alliance is a group of outdoor industry companies that disburses its members' annual membership dues to grassroots environmental organizations working to preserve and protect natural places. They direct funding to community-based campaigns to protect threatened wild habitat, preferably where outdoor enthusiasts recreate. The Alliance was founded in 1989 and boasts more than 185 member companies, and plans to disburse $1.7 million in 2014.
