Poll: NFL Associated with Negative Moral Values

When asked which of a list of popular U.S. professional sports they most associate with negative moral values, football (52 percent) is America's top selection by a nearly two-to-one margin over basketball (28 percent), the next most cited sport. Box

Outdoor Research Adds Rep in Pacific Northwest

Outdoor Research, the independent, Seattle-based manufacturer of technical outdoor apparel and accessories, this month retained a new sales agency, Tokul Creek Marketing, to cover the Pacific Northwest region…

Majestic Introduces “Always October” Campaign

As the MLB Postseason advances into the LCS and World Series, some of the most enduring images have been players and managers celebrating on-field in their Majestic “Always October” Performance Hoodies. This has created tremendous demand for the product a

Oakley Assembles to Release Snowboarding Film

Oakley, Inc. announced Snowboarding: For Me – a film that brings to life the unique relationship between its world-class snowboarding team and the sport and lifestyle they inhabit every single day. Each individual has his own story of how he began snowboa

Gill Athletics Announced as NFHS Corporate Partner

Gill Athletics, the oldest and largest manufacturer of track and field equipment in the United States and around the world, has entered into a three-year agreement with the National Federation of State High School Associations as an NFHS Corporate Partner

Bia Sport Hires PR Agency

Bia Sport, a new manufacturer of a multi-sport watch designed with women in mind, has hired OutsidePR as its agency of record, effective immediately. ..