DuPont Microcircuit Materials (DuPont) has introduced a suite of stretchable electronic ink materials that provide an elegant, manufacturing-ready alternative to many traditional methods of embedding electronics in clothing…
Category: Outdoor
Tilly’s Q3 Profits Slip As Expenses Grow Faster than Sales
Tilly’s, Inc. reported third-quarter earnings slid 16.4 percent to $5.1 million, or 18 cents per share as selling, general and administrative expenses grew 15.4 percent, or more than twice as fast as net sales, which increased 6.1 percent. Same-stor
Luxottica and Intel Partner to Develop Smart Eyewear
Luxottica Group S.p.A unveiled a multi-year R&D collaboration with Intel to incorporate smart technology into its premium, luxury and sports eyewear, which includes Oakley and Ray-Ban sunglasses…
PVH’s Q3 Earnings Climb
PVH Corp. reported third-quarter earnings rose 14.7 percent to $225.7 million, or $2.71 a share. Sales gained 2 percent with a 2 percent gain at Calvin Klein and 1 percent increase at Tommy Hilfiger. Its Heritage Brand segment, which includes Speedo and I
Pro-Tec Signs MLS Midfielder/Forward
Pro-Tec Athletics signed MLS midfielder/forward, Lamar Neagle, to their team of sponsored athletes…
Prana Names Dietschi-Cooper as VP of Sales
Prana appointed Sasha Dietschi-Cooper as vice president of sales, effective January 5, 2015…
SIA Snow Show’s 2015 Nordic Demo Details Released
SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, released the current schedule of events for the 6th annual Nordic Demo (Feb. 2-3) at Copper Mountain in conjunction with Cross Country Ski Areas Associat
Reebok Partners with UFC
Reebok announced a groundbreaking partnership with UFC, the world’s leading mixed martial arts organization. Under the long-term deal, Reebok will become the exclusive authentic global outfitter of UFC, creating for the first time ever UFC ‘Fi
K2 Schedules Second International Women’s Ski Day for Dec. 13
K2 Skis and the K2 Ski Alliance, an organization that helps unite female skiers, have set Saturday, Dec. 13 as the date for their second annual International Women’s Ski Day…
RECALL: 150 Felt Cyclocross Bikes
Felt Bicycles is recalling about 150 Model year 2015 Cyclocross bicycles because their frames can break and cause the rider to lose control and suffer injuries…
Luna Switching to All Gluten-Free Recipe
Luna has begun a transition to an entirely gluten-free product line after a two year quest to find gluten-free recipes that still meet its taste and nutrition standards…
Dearfoams Launches Comfort and Joy Pin-to-Win Sweepstakes
Dearfoams announced the launch of its Comfort & Joy Pin-to-Win Sweepstakes, a celebration of all things that bring consumers comfort and joy during the holidays. Eligible entrants can win a number of prizes, including a vacation for two to Aspen…
The Dick’s SG Foundation Launches #HolidayHoops Campaign
In the spirit of giving a “Gift That Matters” this holiday season, The Dick's Sporting Goods Foundation is celebrating #GivingTuesday by launching its #HolidayHoops campaign. During a surprise appearance by Cavaliers star Kevin Love at a Cleveland el
Brands Poised to Capitalize on Hollywood Rendition of ‘Wild’
The Pacific Crest Trail Association (PCTA) has partnered with five outdoor brands to capitalize on the Dec. 5 release of the Hollywood film version of Cheryl Strayed's best-selling book of the same title. In the movie, Strayed is portrayed by Academy
Report: Brown Shoe Looking to Acquire Stuart Weitzman
Brown Shoe Company Inc and Coach Inc. are both exploring an acquisition of Stuart Weitzman Holdings LLC, the women's designer footwear company, according to the Financial Times…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal