Saf-Gard Safety Shoe Company, the supplier of top-quality safety shoe footwear, recently completed the purchase of Michigan Industrial Shoe, and Great Lakes Industrial Shoe.
Category: Footwear
Puma To Become Formula 1’s Exclusive Retail Partner At Race Weekends
Puma announced a long-term partnership with Formula 1 to become the exclusive merchandise retail partner from the start of the 2019 season.
Sports Participation Roundup
Extensive research from Women In Adventure touting the strong connection between women in the outdoors and their mental well-being highlighted the latest round of sports participation surveys and studies. Research also arrived on running-race sign-ups, tennis participation, gym memberships, tackle football and more.
Uli Becker And Bernd Wahler Join Hype Sports Innovation
Hype Sports Innovation said Uli Becker, ex-president of Reebok, and Bernd Wahler, former president of VfB Stuttgart who also served as Adidas CMO, have joined the firm. Hype Sport also said it is launching a $75 million sports tech fund.
Moody’s: J.C. Penney Store Closings Pressure U.S. REITS
Store closures as part of J.C. Penney’s turnaround plan will keep the pressure on US real estate investment trusts (REITs) and commercial mortgage-backed securities (CMBS) to mitigate their exposure to associated risks, Moody’s Investors Service said in a new report.
US Youth Soccer Unveils New Brand Identity
US Youth Soccer, the largest youth sport organization in the United States, today announced a complete redesign of its brand. The refreshed look and feel reflects the organization’s commitment to making soccer the preeminent youth sport in the country.
La Sportiva Hires Ascension Sales To Represent The Rockies
La Sportiva announced the hiring of Ascension Sales to represent the brand in Colorado, Utah, Wyoming, and New Mexico.
Outdoor Companies Step Up For “We Keep It Wild” Campaign
A diverse assortment of 22 companies are hosting fundraisers and online promotions during the month of April to benefit The Conservation Alliance in the fifth annual “We Keep It Wild” campaign.
Salomon Announces New Outdoor, Run Marketing Hires
Salomon welcomed two new hires to its brand marketing leadership team in the United States, Becky Marcelliano and Erin Cooper, bolstering its commitment to the run and outdoor categories. Cooper, formerly of Saucony, joins as run marketing manager while Marcelliano, formerly of Deuter USA, will serve as outdoor marketing manager.
Reebok Launches First Loyalty Program
Reebok launched its first loyalty program, Unlocked, featuring both experiential and product-based benefits.
JCPenney To Close 27 Stores In 2019
JCPenney announced plans to close 27 stores this year. The closures include 18 full-time department stores and nine home and furniture shops.
Nike Accredited For Fair Labor Practices
The Fair Labor Association (FLA) announced that its board of directors voted to re-accredit Nike’s social compliance program, the third FLA accreditation for the company.
Foot Locker Finding New Paths To Growth
At its Investor Day, Foot Locker Inc. didn’t alter its long-term growth goals but officials detailed how new store concepts, fresh engagement approaches and other digitally-savvy concepts would significantly reshape the retailer in the years ahead.
Hastings College Teams Up With BSN Sports, Nike
Hastings College based in Nebraska entered into a multi-year partnership agreement with BSN Sports to supply athletic apparel and equipment through Nike.
Talkoot Secures $1.65 Million In Seed Funding
Talkoot, a cloud-based content production platform that works with Adidas, Mountain Hardwear, Dr. Martens and other active lifestyle brands, announced that it has closed a $1.65 million seed round of finance to accelerate sales and marketing and drive product development.
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