Not much has changed in the two weeks since Wall Street punished Under Armour, Inc. for its guidance that 2008 first half profits would sink due to increased marketing spending to support the launch of its performance trainers, but perhaps the market is w
Category: Footwear
The SportsOneSource Group Expands into New Offices…
The SportsOneSource Group is again expanding its team as it positions itself for the future. SportsOneSource has absorbed into Charlotte, NC all media operations and production that had been housed in New York before SOS acquired the media business, whic
Brunswick Sees Fitness Drive Q4 Sales Gains…
Brunswick Corporation saw fourth quarter net sales grow mid-singles as its marine, fitness and bowling and billiards businesses all saw sales growth. Overall, the company reported net sales of $1.44 billion for the 2007 fourth quarter, up 5% from $1.37 bi
Callaway Golf Ends Strong 2007 With Weak Fourth Quarter…
Callaway Golf finished a strong 2007 with a rather lackluster fourth quarter as net sales decreased and the quarterly loss widened considerably. However, the soft quarterly results came in the company’s smallest and slowest quarter, which allowed ELY to s
LaCrosse Posts Positive Year Despite Slower Q4…
LaCrosse Footwear, Inc. saw slowing sales in the fourth quarter, leaving the company with 23% more inventory at the end of the year than a year earlier. But the company said subsequent cold weather had cleaned out most retailers' inventory and it di
Columbia Reports Records Q4 Sales and Earnings, but Foresees Slowdown in Q1…
Columbia Sportswear Co. saw net sales rise 4.1% to a record $376.7 million for the fourth quarter ended December 31, but the company sees troubled waters ahead, with first quarter sales expected to decline up to 2% because of weakening demand for the Col
SIA: Internet, Snow Push Sales…
A relative abundance of snow pushed snow sports sales up 13% from August to December compared to the same period last year, Snowsports Industries America reported. Close to half of all dollars in reported sales so far this season were spent in December,
Canada’s Dorel buys Cannondale and Sugoi
Canada's Dorel Industries Ltd. said it acquired Cannondale Bicycle Corporation and Sugoi Performance Apparel in an all cash deal valued at $190 million to $200 million. Cannondale and Sugoi are being purchased from an affiliate of Pegasus Capital Adv
Spyder Acquires Cloudveil…
Spyder Active Sports, Inc. has acquired Cloudveil Mountain Works, Inc. Terms of the deal were not disclosed. Under the agreement, Cloudveil will remain a separate brand entity and operate as a wholly owned, independent division of Spyder Active Sports. Cl
L.L. Bean Seeks New Ad Agency
L.L. Bean has placed creative duties on its $40 million advertising account into review, according to adage.com. L.L. Bean currently does not have a creative agency of record and has been farming out work to agencies on a project basis. Its media agency
HEAD Teams With 3point5 on Pro Deals
HEAD has partnered with retail training company 3point5.com to administer pro deal programs at specialty retailers. The partership induces Pros at HEAD retailers to study HEAD products on 3point5.com and take online tests to earn points which can be redee
Russell Partners with NCAA Football
Russell Athletic has entered into a three year partnership agreement with NCAA Football to become the “Official Supplier of NCAA Football Youth Products.” As part of the deal, Russell Athletic has exclusive rights to utilize NCAA Football trademarks on pr
Eddie Bauer Cuts Staff, Targets $30M in Savings
Eddie Bauer Holdings sacked 123 corporate staffers and reshuffled its executive ranks in a bid to cut costs. The cuts, which represent 16 percent of the company's corporate staff, will affect employees in Seattle, Chicago and Columbus. The initiative
SmartWool Names Sullivan as Agency of the Year
SmartWool Corporation said it had chosen the Sullivan Agency as the 2007 Agency of the Year. Stated Mark Satkiewicz, SmartWool vice president of sales, “They have a seasoned coach, a fantastic point person to handle the details of their business around or
LaCrosse Footwear Q4 Profits Rise 8%
LaCrosse Footwear, Inc. reported Q4 sales reached $32.7 million, up 3% from $31.7 million in the fourth quarter of 2006. Net income was $2.4 million or 38 cents per share, up 8% from $2.2 million, or 36 cents, a year ago…
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