Academy Sports + Outdoors has reached an agreement to sponsor Danica Patrick for the next two years. Academy will feature Danica in an upcoming television ad campaign…
Category: Footwear
Skechers Opens Flagship in London
Skechers USA, Inc. has opened a flagship store in the heart of Covent Garden, London's premier destination for culture and leisure. Exclusively located on the Royal Opera House property across from the famed Covent Garden Market…
Nike Increases Sponsorship Deal for Soccer Star Ronaldo
Nike Inc. will pay Real Madrid star Cristiano Ronaldo €6 million ($8.1 mm) per year until 2014 million, under a new sponsorship deal, up from €4 million under its previous deal. Spanish newspaper Marca says Nike stepped up its bid for the Port
Wenger Opens First U.S. Store
Wenger, the maker of the Swiss Army knife, opened its first U.S. store, in Boulder, CO. The 3,000-square-foot store will open in April and sell Wenger's new line of technical footwear; tents, sleeping bags and backpacks…
Gill Athletics and USA Track and Field Partner on Coach Award
Gill Athletics, the track & field equipment manufacturer, and USA Track & Field (USATF) announced a new Gill Athletics National High School Track & Field Coach of the Year Award. The inaugural honor will recognize one high school girls' program track
Golfsmith Q4 Sales Off 5.9%, Comps Inch Ahead 0.9%
Golfsmith International Holdings, Inc. reported net revenues reached $63.8 million in the fourth quarter ended Jan. 2, 2010, down 5.9% from $67.8 million in the fourth quarter of 2008. Comparable store sales increased 0.9% while sales from the company
Modell’s Launches Community Weekend to Showcase Stores
From March 6 (Saturday) through March 8 (Monday), Modell's Sporting Goods is holding “Modell's Community Weekend” to encourage customers to see the recent upgrade of their stores. Over those three days, all customers shopping at Modell's wi
Hunter Safety Systems Names Assistant Marketing Director
Hunter Safety System has announced the addition of Michael Wydner to the company. In his role as assistant director of marketing, Wydner is responsible for developing programs with hunter education foundations to promote treestand safety and build the HSS
FGX International Sees 5% Q4 Revenue Gain
FGX International, the maker of glasses and sunglasses under such names as Foster Grant and Gargoyles, reoported sales increased 5% to $64.7 million from $61.8 million in the fourth quarter of 2008…
Simms Expands Product Development Team
Simms has as the hired two members its Product Development team. Rose Quinn, Sportswear & Accessories Product Developer, joined Simms in December 2009. Christy Evans, Senior Merchandiser for Sportswear & Accessories, is the newest member of the team – j
Coalision Appoints VP for Orage
Coalision has promoted Martin Trudel to the role of VP of Sales, Orage, effectively immediately. Trudel will report directly to Jean-Pierre Ferrandez, Executive Vice President of Orage and will be based in Montreal…
Nike Sees Market Share Gains In Soccer
In an interview with Reuters in London, Nike's Chief Executive Mark Parker said newproducts and a marketing blitz at this summer's FIFA World Cup will help it continue to gain market share in soccer…
Hincapie Sportswear Names Rep for Southwestern States
Hincapie Sportswear has hired Chris Gould as retail sales representatives for the brand in Las Vegas, NV; Arizona; New Mexico and El Paso, TX. Effective immediately, Gould will represent Hincapie for retail cycling apparel and accessory sales to independ
Teton County Approves Design Funds for Jackson Boulder Park
Teton County Commissions voted last week to approve a $7,075 contract to design a boulder park in downtown Jackson, WY, the Jackson Hole Daily reported. The non-profit coalition backing the project has already raised $100,000 of its $150,000 goals…
2010 Winter Trails Attracts 10,700 Participants
Winter Trails, held on January 9, 2010, attracted approximately 10,700 participants, according to program organizers. Some of the largest events took place at the Weston Ski Track near Boston, Ft. Snelling in Minneapolis and Estes Park, CO…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal