Reebok will also collaborate with the Australian fitness professional on a special footwear collection in 2017.
Category: Apparel
Aisle Talk, Week Of September 26
Top headlines from the active lifestyle industry you may have missed this week.
By The Numbers, Week Of September 26
The leading figures from this week’s news in the active lifestyle space.
Efinger Sporting Goods To Close
The retailer, based in Bound Brook, NJ, has retained Chicago-based liquidation firm Yellen Partners to assist with the store closing sale.
Puma Signs The Weeknd As Creative Collaborator And Ambassador
The Academy Award-nominated, Grammy-winning artist will headline Puma’s Sportstyle campaign, Run The Streets, which launches in November.
RunJumpThrow Reaches 500,000 Children
Since its inception in 2015, RunJumpThrow (RJT) has reached 500,000 children through physical activity programming, according to USATF.
Under Armour To Sponsor University Of Alabama At Birmingham
Under Armour will provide on-field and training gear for the university’s 18 varsity sports.
Avalanche Expands Licensing Division
The Salem, MA-based active outdoor apparel company expanded its licensing activity to include kids activewear, sportswear and outerwear, as well as home goods, camping accessories, outdoor electronic accessories, pet accessories and socks.
Fabletics Pairs With CFDA And Fashion Targets Breast Cancer
Fabletics, the activewear subscription-based company co-founded by Kate Hudson, was enlisted by The Council of Fashion Designers of America (CFDA) for Fashion Targets Breast Cancer (FTBC), where Hudson will serve as the FTBC ambassador for October.
Adidas Golf Extends Sponsorship With Dustin Johnson
Adidas Golf and Dustin Johnson today announced a new multi-year apparel and footwear deal. 2017 will mark the company’s tenth year collaborating with the 2016 PGA of America Player of the Year Award.
Dick’s Sporting Goods Extends Partnership With Team USA
Dick’s Sporting Goods extended its support of Team USA and its athletes as the Official Sporting Goods Retail Sponsor through the 2018 Olympic and Paralympicc Winter Games in PyeongChang, South Korea.
Marika Activewear Enters GCE International Licensing Arrangement
Marika, a fast growing activewear and athleisure lifestyle brand, will expand into additional categories via a new licensing arrangement with legwear and hosiery company GCE International Inc.
High School Sports Participation Increases For 27th Consecutive Year
The annual report from the National Federation of State High School Associations (NFHS) was marked by a stabilization in football participation, although track and field registered the largest increase in participants for both boys and girls.
Deloitte Sees Holiday Sales Increasing 3.6 To 4 Percent
The gains will be boosted by a 17 to 19 percent increase in e-commerce sales.
SFIA And PHIT Coalition Promote PHIT Act To Congress
SFIA officials along with 15 PHIT Coalition organizations and companies met last week with Congress to promote the Personal Health Investment Today (PHIT) Act.
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