Varsity Brands has partnered with El Toro High School, in Lake Forest, CA on one of the most comprehensive branding projects for Varsity Brands to date.
Category: Apparel
Footaction Partners With Hip-Hop Stars On Campaign
Footaction partnered with music pioneer Gucci Mane, Uber Everywhere artist MadeinTYO and One Night Only MC, Cousin Stizz, for the debut of its digital Summer Hustle campaign.
Nike Helps Bring Marathon Kids To All 50 States
Marathon Kids and Nike announced that as of this summer, kids in 50 states across the U.S. are now running with Marathon Kids. The program challenges kids to run the equivalent of up to four marathons (104.8 miles) over the course of a running club season or school year.
Target Commits $14 Million To Local Youth Soccer
Target Corp. announced a $14 million commitment to youth soccer through two new national initiatives, including an $8 million local grant program, and a $6 million partnership with the U.S. Soccer Foundation to build 100 new soccer play spaces by 2020. These are the latest investments by Target in the country’s fast-growing youth sport, and […]
Champion’s Sales Expand 7 Percent In Q2
Hanesbrands Inc. said sales of Champion grew 7 percent globally in the second quarter, boosted by strength in Europe and online globally. Champion is also expected to grow at a high-single digit rate for the balance of the year.
Adidas and MLS Extend Deal Through 2024
Marking Adidas’ largest investment in soccer in North America, the six-year deal makes Adidas the official supplier partner for the Major League Soccer, its clubs, MLS youth academies and youth affiliated clubs.
Delta Apparel’s Manufacturing Realignment Paying Dividends
Delta Apparel Inc. reported another quarter of impressive earnings gains. A realignment of its manufacture structure continues to feed efficiencies and cost savings that’s offsetting weakness in its Soffe and Salt Life brands in traditional sporting goods channels.
Big 5 Q2 Dragged Down By Weakness In Firearms, Camping And Water Sports
Shares of Big 5 Sporting Goods were down 85 cents, or 7.8 percent, to $10.10 on Wednesday after the sporting goods retailer posted second-quarter revenues that fell short of expectations due to weakness in firearms, camping and water sports. Third-quarter earnings are also expected to decline with comps off in the low single digits.
Iconix Brand Group Strengthens Balance Sheet
Iconix Brand Group Inc. announced it has taken significant steps to strengthen its balance sheet and enhance its financial flexibility.
HanesBrands Reports In-Line Results For Second Quarter
HanesBrands, the parent of Champion, Hanes and Gear For Sports, reported operating profits showed a modest gain excluding acquisition-related and integration charges in the second quarter but management said it remained confident that organic growth would resume in the second half.
Delta Apparel Sees Q3 Earnings Jump
Delta Apparel Inc. reported earnings per diluted share of 57 cents on net sales of $104.3 million for its fiscal third quarter ended July 1, 2017, compared with earnings of 32 cents per diluted share on net sales of $111.6 million in the prior year third quarter.
Big 5’s Q2 Sales Miss Targets
Big 5 Sporting Goods reported earnings in its second quarter rose 33.3 percent on improving gross margins and a 0.8 percent gain in same-store sales. But sales were lower than expected due to weakness in certain outdoor product categories related to firearms, camping and water sports.
Under Armour Axes 277 Jobs Amid Restructuring
Shares of Under Armour fell $1.88, or 10.4 percent, to $16.23 Tuesday after the company reduced its annual sales and earnings forecast while announcing a restructuring plan that includes the layoff of 277 employees.
Icebreaker Onboards New Leadership In North America
Josh Vaughan takes the helm as head of wholesale in the region, while Trudie Abel becomes the new head of marketing North America, where her office has made three additions to its marketing cadre.
Decathlon To Open Store In San Francisco
Decathlon, the French sporting goods giant, is opening a store on 735 Market Street in San Francisco, marking its return to U.S. retailing.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal