A total of 2,629 industry professionals attended the conference and trade show in Austin, TX, representing a 3.5 percent increase in total attendance over 2016.
Category: Apparel
Burton Releases Sustainability Goals For 2020
The new goals build on Burton’s already comprehensive sustainability efforts and focus on three major categories – product, people and playground.
Agenda Partners With Dew Tour
The annual Summer Dew Tour, presented by Mountain Dew and produced by TEN: The Enthusiast Network, announced that it has synchronized dates in Summer 2018 with Agenda, the action sports fashion trade show, to create “the ultimate action sports weekend” in Long Beach, Calif., from June 28-July 1.
NRF Urges House And Senate To Give Final Approval To Tax Reform
The National Retail Federation urged the House and Senate to approve a final version of tax reform legislation set for a vote today, saying the measure will boost the nation’s economy and make the United States more competitive in the global economy.
Bridgedale Donates More Than 5,000 Socks To Homeless
Bridgedale Outdoor Ltd, the producer of performance socks, has donated 5,300 Merino Hiker socks to the nonprofit organization Knock Knock, Give a Sock (KKGS). The socks will be distributed to thousands of people in the New York City area who are affected by homelessness throughout this winter season.
Fanatics Launches NBA Store Across Asia-Pacific
The National Basketball Association (NBA) and Fanatics announced a partnership to launch official online NBA stores across Asia-Pacific.
Adidas NEO Launches Interactive Campaign With Jackson Yi English
Adidas NEO officially announced Jackson Yi to be their new celebrity endorsement. Following the 27th November announcement that Jackson Yi will be brand’s first-ever International Youth Creative Ambassador, Adidas NEO launched three major online and offline interactive marketing activities, which each instantly became a sensation on social media.
Sports Zone Follows Sheikh Shoes To Bankruptcy Court
Sports Zone Elite, the sneaker chain in Washington, DC and Maryland, became the second retailer in the last month to find its dependence on Nike to be a blessing during good times and a liability during more difficult ones.
Sports Zone Elite Files For Bankruptcy
The filing was blamed a sales slump during the 2008 recession, a failed expansion effort and challenges securing shipments from its largest supplier, Nike.
Umbro Signs Jamaica Football Federation
Umbro signed a four-year partnership with the Jamaica Football Federation (JFF).
Buckingham Raises Price Target On Nike
Buckingham wrote in a note that by the second half of its fiscal year, Nike should see healthier sales from new product launches, fewer products selling at markdowns overall in the marketplace, and a benefit for a change from foreign exchange fluctuations.
Cherokee’s CFO Plans To Resign
Cherokee Global Brands announced the resignation of Jason Boling as chief financial officer effective January 31, 2018, and the appointment of Steven Brink.
Nike Extends Deal With Sport Club Corinthians Paulista
Nike renewed and extended its sponsorship of Brazil’s soccer club, Sport Club Corinthians Paulista, until 2029.
HanesBrands Favorably Amends Senior Secured Credit Facility
The amended credit facility reduces interest rates, increases capacity, and increases the flexibility of the facility’s indebtedness, investment and restricted payments baskets, and leverage-ratio requirements.
Report: Ibex May Have Buyer
Liz Robert, former chief executive of Vermont Teddy Bear, and Vermont Works, a private equity firm, are exploring making a bid to acquire Ibex Outdoor Clothing, according to a report in Valley News.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal